We had the good fortune of connecting with Loli Lucaciu and we’ve shared our conversation below.
Hi Loli, can you walk us through the thought-process of starting your business?
Loli Lucaciu Media was born out of a desire to explore and hone my creative skills and interests, while providing useful services to those who need them. Our society encourages specialization, but I’ve always believed in advancing my skills in multiple areas to become a more circular creative; doing so also helps with forging various paths to revenue.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m young and learning and I’m aware that my professional trajectory might look very different 10 years from now. I am open to the changes and growth that come with time. Having so many interests, it’s difficult to focus on one aspect of what I’d like to do. I’ve been lucky enough to work in various fields and jobs, including non-profits, big corporations, creative agencies and global brands. I did photography for WWD (New York Fashion Week 2020), Nike EKIN, Nike SNKRS and Atlanta Magazine; I wrote for CNN, Collider, Looper and Darling Magazine; I did PR and creative ghost-writing for global visual artists and managed creative and strategy for a large national arts non-profit and a Manhattan-based creative agency. I even worked in recruiting for BCG. While different, all of these experiences built the skill set I have today and each pushed me to learn on the side, so that I can respond to job demands better. Everything you learn can be repurposed for seemingly unrelated creative projects. My recruiting experience came in handy for PR and marketing work, my journalistic writing served me well in editorial settings and my photography projects informed my website design and creative direction choices.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I believe in spontaneity as much as in planning. I would come up with some suggestions, but I would leave space for individual tastes, curiosities and preferences. If I had to drop some names, Tassili’s Raw Reality for some amazing vegan food, the Grant Park farmers’ market for some local goodies… let me switch tracks because as you can see, food is the first thing that comes to mind. Little Five Points for urban art, thrifting and a stimulating walk, the High Museum for more excellent art, Venkman’s for (more!) good food and excellent live jazz music. Terminal West for memorable concerts and the Jackson Street Bridge for THE views. Chrome Yellow for the coffee and the atmosphere and Johnny’s Hideaway for the throwbacks and big-wedding vibes.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My burgeoning career path has been supported by many people and institutions. Emory University offered me a strong liberal foundation to build on, The Center for Creativity and Arts (CCA) at Emory allowed me to explore my interest in media and arts in a professional setting for the first time, the wonderful team at CNN Social Discovery taught me critical thinking and working under pressure, and my colleagues at The Woodruff Arts Center inspired me to always rely on creative thinking and the arts for a fulfilled existence.
Loli Lucaciu (@racontessa) Dark Stripe (@darkstripe)