We had the good fortune of connecting with Liz Williams and we’ve shared our conversation below.
Hi Liz, what is the most important factor behind your success?
Faith in God and in the vision he gave me, has accounted for the success of the brand so far. What I mean by that is, God gave me this gift and this vision and so, I trust him to guide me. When I consult with him on what the brand needs, what it should do and be, and then I rely on what I hear from him, the resources and ideas flow most abundantly. I lack nothing in terms of what my brand needs to reach the next level and it is not because I myself have everything, but because I am willing to work the vision and walk out in faith. I am also one of the hardest working people I know and I do not know the meaning of the word “no.” When you combine my unwavering faith in God and the vision for Elizabeth Diamant and my tenacity and work ethic, success is bound to happen.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Elizabeth Diamant designs timeless fashion for the modern woman who is bold, sexy and timeless. Our mission is to empower women to embrace their individuality and sexuality, through fashion. One thing that sets us apart from other brands is our unique pairing of fabric, like fashion weight neoprene with silk and our bold color choices. We design clean silhouettes that accentuate a woman’s natural curves while camouflaging their less flattering areas (love handles, arms, lower abdomen) We emphasize simplicity in our designs with touches of boldness that won’t long be forgotten. I am most excited about our upcoming collection, Efflorescence. This collection is a representation of the blooming that is happening within the brand as well as within my own personal life. To answer how I get to where I am today, I would say I just didn’t stop. I was always learning, trying, doing, and revamping. I am not afraid to fail and so, I always win. Because the vision for the brand has been clear for me, I have drawn resources and opportunities to me that will help further the vision. No, it has not been easy but it has been worth it. I have learned that if you don’t have a clear vision of what you want to do then you will be easily swayed by what others want your brand to be. I have also learned that while you can’t work with and include everyone in your plans, you must be willing to share your vision with others who have expertise in the areas that you don’t. Building a team of professionals that are able to run with your vision is paramount to the success of any business. One thing I’d like the world to know about the brand is that we support the uplifting of women, everywhere. This is a minority and veteran owned business ran by a woman who has overcome homelessness, abuse, alcoholism, bullying, depression, and ptsd. I believe in the power that lies within each of us and I also believe that we should look like heaven as we’re going through hell. I look forward to dressing my powerful sisters and sharing in their Bold. Sexy. Timeless journeys.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh my! This is a great question. I don’t know if I could keep them entertained for a whole week but I will outline the places that I would suggest for a weekend trip. 😉So we would start off visiting JeJu Spa in Duluth GA. We would experience the varying saunas that promote circulation and toxic releases and chat about the latest Terry McMillan or Darrin “1831” Collins novel we’ve read. We would then retreat to the women’s only section of the spa and book our body scrub and yoni steam. After, we would get dressed and head down to Atlanta for an outdoors brunch at Twisted Soul Cookhouse & Pours. While downtown, I’d suggest we stop by the High Museum of Art and take in the beauty that lies within and then take a walk down Peachtree street and take in the sights and sounds of Atlanta. Having had our bodies cleansed and our bellies full, I’d suggest going to Suite Food Lounge to listen to some good live music, have a drink and maybe a nice cigar. I love going there and just enjoying whatever entertainment they have going for the day. The following day I would suggest a hike at Stone Mountain or for my more daring girlfriends, I may suggest we travel north and do a bit of zip lining. While we are still sweaty and high on adrenaline, I would visit the botanical gardens and talk about our next business moves or plan a trip overseas. (If you can’t tell, I love being outdoors). Next, we’d meet back up for a good brunch at Another Broken Egg in Buckhead followed by a day of shopping. For dinner I’d reserve a table at Barcelona Wine Bar and feast on all their wonderful tapas and extensive wine selection. If time permits and before her departure, we would visit Medu Bookstore and pick our next read for our next visit.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people that have played a role in my life thus far that it is hard to narrow it down to just one. I will say though, that the most influential participants in my journey have been my family. My father taught me hard work and integrity which has served me well throughout my professional and business life. My mother held me up when I was at my most vulnerable point in life and was the strength beneath my wings. My siblings have cheered me on relentlessly throughout my journey and have highlighted my strengths when I needed it the most and my amazing 18 year old daughter is my number one cheerleader. When I first started my business she was just 16 and stepped in to be my photographer. She wasn’t fully aware of what I was doing but she was right there in my corner lending a hand where she could. Their love and support has been instrumental in my overall success in life and so, this shoutout is dedicated to them.
Monica McLean Photography