We had the good fortune of connecting with Liz T. Howard and we’ve shared our conversation below.

Hi Liz T., what led you to pursuing a creative path professionally?
When I started doing freelance photography, I was focused on the thought of being a full time artist. I graduated from The University of North Carolina with an arts degree, and i also went to a performing arts high school in DeKalb. it’s just something that I feel very passionate about. Originally, I focused on videography work alone, but now I’ve incorporated photography to sort of expand my horizons and I fell in love.

I wanted to start this particular business because I thing digital content creation is some of the most valued work for creatives and small businesses and it’s something that I love doing just as much! The ultimate goal is to use my passion for the arts (photography and theatre specifically) and create a center where people of all ages can come and chase their dreams at really affordable prices. I don’t think the arts should be kept as an elitist hobby. There’s too much talent and potential in the world to just let it go to waste because of lack of money.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I started photography in February of 2021. It hasn’t been a long time, but I’ve worked really really hard to get to where I’m at right now. The biggest challenge for me was staying consistent and continuing to grow. You know, I’m “competing” with other photographer and content creators that have been doing this for years, but I don’t let that discourage me from doing the work myself. Everyone has to start from somewhere. That’s why I connect with small business owners so much. It’s not really about the money for me (though obviously, it’s a plus!) but really it’s about the thrill of creating something and doing it all on your own.

I want everyone to know that I am that photographer and creator that wants to put you and whatever you do FIRST. Instead of thinking about how i can make a quick buck, I actually spend a lot of time with each specific photoshoot to make it unique, personal, and a memorable experience. I work with each client thoroughly. I create a style sheet for them before every shoot, I’ve created a database on my website with other small business owners that I trust who they could visit and get glammed up with before their photoshoot as well. Of course, there is a free consultation but even then I make myself widely available for my clients to hit me up with any questions or concerns. During the shoot, it’s nothing but great vibes, refreshments, and music. After, I want to make it really obvious that I appreciate you booking with me! So I send a complimentary 8 x 10 print as a thank you card.

It seems extra, and almost like too much work for what I’m charging, but I’m doing all of that because not only does it make me feel good as a business owner, it makes me feel good to know I’m having a personal impact on other people as well. I’m all about building relationships, not just business transactions.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
First of all, we are hitting the Ponce city roof top. That place is everything! Then we are definitely going to get some ramen. Tuesdays nights it’s 2 dollar… everything pretty much at Atlantis lounge. That’s a given. Then we’re going to Atlantic station to shop and just hang out if the weather is nice. I wouldn’t mind going to The Battery for some bar hopping! McCray’s Tavern has some great food so we’re hitting them up too. Another night of going on, we can go to Edgewood or Buckhead bars. Very different vibes, so depends on our mood. There’s too much to do to be honest, but that’s everything off the top of my head.

Who else deserves some credit and recognition?
The people who really inspired me and pushed me to this point in my life are none other than my closest friends and my family. If I names everybody, it would too long of a list! But I’m not complaining- I’m very grateful to have such a strong support system who support me and my artistic endeavors. My North Carolina family (Top 10, I see you!) as well as my Line sisters… the support runs deep. Shalom Obiago, Morgan Burns, Ricardo Hartley, Claire Mullen, Kenyan Alexander, and Bre Nicole are also artists and entrepreneurs who just constantly push me, encourage me, and motivate me to be the best artist and business woman that I can be. They make me feel like I’m on top of the world no matter how I’m actually feeling about my career. The ups and downs are rough, but they always, always have my back.

Website: LizTHoward.com

Instagram: @Lizt.howard

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