“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

C. DeVone | DJ, Podcast Producer and Mental Health Advocate

If it cost my peace of mind, it’s not worth it.! My mental health and overall health is a top priority for me. I have to feel align with my work. Happiness comes from within my mental state. How can I show up my best, if I am negative and unhappy! Read more>>

Armond Wilbourn | Founder & Beekeeper

Integrity and honesty are the core values here at Noble Honey Co. With honey being the third most adulterated food on the market, it is our goal to provide the consumer with a product that is honest and without compromise. Most of the honey on our grocery shelves today contain additives such as beet sugars and/or simple syrups reducing the medicinal properties within that honey. It is our goal to eradicate that issue with honesty and integrity, which is what our food system lacks the most at this moment. Read more>>

Gretchen | singer, songwriter, performer, producer

Authenticity and humility mean the most to me because most of the time people can listen to a song and know it’s coming from a genuine place. At the end of the day I’m just a regular person with a passion for making music. Everybody has a gift and I never want to downplay mine, however there’s a happy medium between knowing who you are and keeping a sense of humility. Let the music and the way you move do the talking, no matter how long it takes. Read more>>

Cherokee Rose | Makeup Artist & Hair Stylist

Obtaining true happiness in my self and whatever I choose to do in life is what I value the most right now. I grew up doing what others wanted, opposed to my true self, to make them happy. Thankfully I learned early that I can’t make others happy, only myself. Read more>>

Kim Wilson | Licensed Professional Counselor & Inspirational Speaker

Love is a value and principle for me. I believe love wins. One of my favorite quotes is by Dr. Martin Luther King, Jr. “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.” Love keeps me focused on the positive. It helps me not get stuck in negativity. Read more>>

Priestess Sabree | Haitian Vodou priestess

Mind your business and focus on your business. The greatest creativity comes from a place of peace and stability. You can hear your inner voice and develop new creative material. I always notice that the less productive individuals are always involved in other people’s lives. When you focus on yourself, your creativity blossoms. Your connection to God and the ancestors grow deeper and stronger. Read more>>