We had the good fortune of connecting with Lily Masoumy and we’ve shared our conversation below.
Hi Lily, is there something that you feel is most responsible for your success?
Hands down: persistence – that’s why I chose the name Persist Fitness for my health & wellness coaching business! I wanted to constantly remind myself and my clients that you can overcome any obstacle and achieve any goal, by first refusing to give up. It’s great to see when this resonates with someone and they embrace a “durable mentality” for the first time, because they start to feel empowered to take control of not just their health, but many other aspects of their life.
What should our readers know about your business?
I gravitate toward opportunities that are both personally and professionally rewarding. After working part-time at a few different gyms and fitness studios, I began to notice that they were only focusing on the physical side of training and failing to address the most powerful part of the entire process – the human mind! I really wanted to take a more holistic approach and help people find balance in their life. I work with my clients on connecting the mind and body to open new neurological pathways and increase their personal awareness, which I’ve found to be the most effective way to spur meaningful progress. Fast isn’t always better. It seems like the health and fitness industry is so busy promoting trendy fad diets and workout programs on social media that many people fail to understand the importance of taking a holistic “mind-body” approach to wellness. I spend a lot of time with my clients teaching them how to make healthy food choices and practicing exercises that build long-term injury resistance. You have to be patient when you’re starting a new workout routine or changing your diet and see how your body adapts over time. That’s really the only way to dial in an approach that will allow you to achieve your long-term goals. If you’re too afraid of failure or embarrassment to pursue your dreams, you’re letting fear win. I believe in taking calculated risks by doing as much advance research as possible, but, in the end, you have to accept some level of risk or you will never get started with anything worthwhile. Eventually, you have to take a deep breath, believe in your own ability to adapt, and take that first leap of faith. I quit a secure corporate job with a steady paycheck to start my own business, and while it was terrifying at first, I knew that it was the right decision and that, even if I failed, I was going to be better for it. If you aren’t pushing yourself to the point that you’re a little uncomfortable, you aren’t improving. For me, the risk of living with the “what if?” was far scarier than taking that first step. As a coach, it inspires me to see people take ownership of their circumstances and do the hard work to build themselves a healthy lifestyle. Watching someone overcome personal inertia and embrace change is what gets me out of bed every morning and keeps me excited about the days and years ahead!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Top Attraction – Georgia Aquarium
Top Restaurant – Rumi’s Kitchen
Top Bar – The Rooftop at Hotel Clermont
Top Brunch Spot – Buttermilk Kitchen
Top Hiking Trail – Sweetwater Creek State Park
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Claire Bronson from Drama Inc for nominating me and being a wonderful mentor; Peg Driskoll From YoReiLife for helping me on my journey in my career and personal life, My friends, Travis Ledwith, Nazli K. Lou, and Mary & Mike Cecil for being so supportive and helpful in every single way. My family for literally everything.
Aspire Atlanta – main photo; all other photos courtesy of Persist Fitness LLC