We had the good fortune of connecting with Lauren Williams and we’ve shared our conversation below.
Hi Lauren, can you walk us through the thought-process of starting your business?
The thought behind starting my own business was that ever since a little girl I knew I wanted to have my own business. I just thought it would be in the hair business. I always loved doing hair, went to cosmetology school, got my license, worked in the salon, and realized that was not what I wanted to do anymore. Fast forward 10 years later I was dealing with some skin issues and my son was experiencing extreme dryness with his lips. I started out with just making body sugar scrubs for my family and seen a huge difference in our skin. Then started making body butters, infused soaps and the list went on. I opened my online store LaBlu Serenity during the pandemic because I was home and was able to put my all into my business.
The meaning behind my business name and all my products names is because I deal with anxiety at times when I get overwhelmed. All the names of my products have a meaning of being calm and relaxed.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What set LaBlu Serenity Skincare apart from other skincare brands is that all of our products are handmade. We us all natural products, with zero chemicals added. We make all our orders fresh to order because we only us all natural ingredients. We do not use Preservatives or any chemicals in our products to make them have that long shelf life like some store brought products. We care more about you having healthy and glowing skin when using our products. I’m so proud of where I see the company going because people try our products and they can automatically see and feel the difference in their skin and they end up becoming a return customer.
What also set us apart from others is that my business is all about being at piece and having a healthy mind, body, and soul. I Experienced a lot in my life and it was not until my mid 30’s that it all finally hit me. I was Experiencing anxiety and started to go to therapy for it. So that is why I have the name Serenity in my company name. All my product names have some meaning behind being calm and relaxed.
I would say that when I first started my business It was hard at times because I was still working my 9 to 5 as a store manager, I’m a mother of three children 3, 6, and 10 and I’m a wife. There was a lot of long tired nights. When I started I only had my online store, so when I was on my lunch break at my 9 to 5 I would post content. When I got off of work, I would fill my online orders and take them off to the post office before work. It got a little more challenging when I started doing pop-up shops in the Atlanta areas. I would get off work and make all my products for my events by myself and doing it off a little bit of sleep. But nothing was going to stop me. I put my all in LaBlu Serenity.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had to show my best friend a good time. I would take them to Ponce for lunch and walk the Belt line one day. I would take them to Bartaco and eat outside and enjoy their ginger ice tea. I would take them to Atlantic Station on a Friday evening to listen to some live music. Really anything that involves outdoors, good food, and some good music is my kind of place.
Who else deserves some credit and recognition?
Yes, I want to shoutout all my friends and family for all of their support. I hear a lot of other Entrepreneurs that say they did not have that support from the people around them. My experience was the total opposite. My family and friends are my biggest supporters. They re-post my content for me, and tell others about my business. My dear friend Kali who always rides for me and help get my name out there. My parents for helping us with our kids. It really take a village when trying to build a empire. I especially want to shout out my husband for always supporting my decisions. I expressed to him that I was ready to leave my 9 to 5 to pursue my business fill-time and he was on board.
Her Integrity photos