We had the good fortune of connecting with Laure Glorieux and we’ve shared our conversation below.
Hi Laure, can you talk to us a bit about the social impact of your business?
My business serves two kinds of people: families and small business owners. For families, I want to lift their spirits and give them a joyful experience. They want beautiful pictures of their dear ones, but being in front of a camera can be stressful and the preparation a bit overwhelming. My goal is to guide and help them all the way to capture beautiful memories they will keep for life. I also help small business owners stand out. Nowadays, whatever or whoever you are looking for, you get your smart phone out and search on Social Media (Instagram, LinkedIn…) and most people look for someone they can connect with. After taking the time to deeply understand my clients’ business and uniqueness, I help small business owners promote their brand, products/services and personality through my pictures. I show how unique their business and visions are, and the stories behind their brands, all those things that create a connection with their customers. Clients want to know who they are, what they do and what they stand for. Visuals are so incredibly powerful!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I come from a family of entrepreneurs and after 10+ years in the corporate world, I needed a change and decided to focus on what I really wanted to do and was good at. I i wanted to do something meaningful which would have an impact on people’s lives and photography is my passion. This was a massive change! As a small business owner, every decision you take is a risk but every decision you don’t take also is a risk. This is what makes it so interesting and motivating. For example: deciding what business is worth pursuing or not. Following your passion is great but you have to make sure there is a need and a market. The hardest part for me in the beginning was saying no to some jobs. With time, I learned to only show and promote what I want to be known for. Taking a risk is scary but it is also exciting and full of opportunities! The most important factor behind the success of my business the relationship I have with my clients, listening to them and understanding their needs. I start from there and I adapt. I am always looking to improve my clients’ experience and put their needs first. That being said, the most important factor is the support of my husband and my family! I deeply think you should never give up. Depending on the challenges and difficulties you face you need to learn from them, adapt and maybe course adjust. Changing trajectory does not mean giving up! For example, where I started my photography journey is very different from where I am today. In the beginning, I was open to every photography job, literally everything. I now focus on families and personal brands. I realized over time that those fields are the ones most in line with my personality, my unique skills, and what brings me joy. I strive to give my clients the best experience. It is a lot easier said than done but I believe that if you are passionate about what you do, if it makes you happy, your ability to keep trying and adapting is amazing.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
In a post Covid world, right?! I only arrived in Atlanta a few years ago so I am still in the discovery mode and am probably not very original (yet) in my answers! I love to walk so I would probably go to Piedmont park and from there walk on the Beltline towards Ponce City Market and then towards Inman park. Stopping here and there in cafes and small shops. I would go kayaking on the Chattahoochee river one day, hiking in the mountains another day. And of course the Aquarium! Who else deserves some credit and recognition?
I would like to give a shoutout to all the people who are supporting me throughout this adventure. All the families and small business owners who have worked with me and trusted me. A shoutout also to my family and mainly my husband without whom I would probably never had the courage and possibility to start this journey. I am all about finding little joys in everything I do! My morning cup of coffee, walking my daughter to school, smiling at my computer while editing photo sessions… And this is thanks to my parents.