We had the good fortune of connecting with LaToya Morgan and we’ve shared our conversation below.
Hi LaToya, Let’s talk about principles and values – what matters to you most?
Love is the principle I value most. Love is the driving force behind everything that I do because my parents did a great job providing that for me. Because of them and my faith, I’m a lover of people. Everything ties back to love. It’s truly the foundation. I’d like to think that I’m hospitable, respectful, reliable, giving, customer-service oriented, kind and compassionate. All of those principles are rooted in love. It’s so important to love on people and treat folks right. My grandma lived to see 107 years old. Her answer to living a long healthy life was loving people and treating them right. It is especially important these days to go out of your way to love on people. People are going through some serious stuff! Being loving definitely helps to ease the burden and stress that we’re all experiencing.
Alright, so let’s move onto what keeps you busy professionally?
Outside of Blossom + Grace, I work in education. I support STEAM education at a local middle school. I get really excited about my work because I get to build a program that provides a real world, interdisciplinary, creative, and problem solving educational experience to ALL kids at my school. The program that we are building isn’t for cherry picked students who excel at all things. I love my work and am excited to build. I’ve been in education for about 12 years and I’ve had multiple experiences that helped me arrive to where I am today. I really love what I do.
Butttt, we’re here to talk about Blossom + Grace, which is exciting for me, too. I get really excited about hearing the customers’ experience with the products. I love receiving text messages and reviews from people who have incredible results and experiences, from one of my linen sprays that helped a customer with headaches, to men appreciating the beard oil because it has softened their beards, to another customer being super excited with her hair growth from using the Hair Growth Oil. My customers can rest assured knowing that the ingredients are all natural and authentic…. and that they work!
Blossom + Grace was built little by little. Most of the products that I sell were created to solve a hair or skin problem that I was having. I was in a period in my life where I was trying to reduce the amount of chemicals and unknown ingredients that I was putting on my skin and in my hair. I don’t remember what the defining moment was, but I decided to research natural oils and essential oils. I started mixing and experimenting and loved the results. Eventually, people started asking me about the products I was using and that was the birth of Blossom + Grace.
The biggest challenge I’m facing right now is staying consistent on Social Media. (lol). Keeping up with the algorithm and remembering to post have been the biggest challenges, especially with a full time career. I’m still figuring this part out, so I haven’t necessarily overcome the challenge just yet. I’m still working on building my social media presence.
What I want the world to know about my brand and story is that I genuinely want my products to help people like they’ve helped me. It’s really not about the money for me. I love doing it because I believe in my products’ effectiveness and want people to know there are natural solutions that are affordable and available to them.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Ooo this is a good question. One of the things I love about Atlanta is the diversity of food options. Definitely take a tour to some of my favorite restaurants, like Desta, Bar.bacoa, Eclipse Di Luna, Los Bravos (N. Decatur), and Virgil’s Gullah Kitchen & Bar. I’m an outdoorsy person, so hopefully there would be a festival going on to check out. If not, I’m sure they could find something to get into on the Beltline. I’d recommend a trail. My favorite one to check out for the scenery is Sweetwater Creek. I love a good trail, especially if water is involved. For drinks in a low-key environment, I’d recommend going to the Vibrary in Stone Mountain, Outrun Brewery, Wild Heaven Brewery, and Urban Tree Cidery. I reaallly miss El Bar and Graveyard lol. Has anyone found an equivalent yet? Those would have been my go to for dancing, but RIP Graveyard and El Bar hasn’t reopened.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Aww man, I would definitely shoutout my family and friends. They are good at calling me to the carpet when I let imposter syndrome take over. They are super encouraging and give great constructive feedback. I’m really blessed to have them as my tribe.
@Blossom.n.Grace @Toyam88 @iamjbrab