We had the good fortune of connecting with LaTangelia Sanderson and we’ve shared our conversation below.

Hi LaTangelia, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
The idea for my business started as a young girl while watching family members become business owners. Several members of my family were able to enter the world of entrepreneurship, and I admired how they handled business. It inspired me to be a business owner as I witnessed the opportunities they were afforded and the number of people they were able to help. And as a member of DECA, I grew my passion for business and entrepreneurship. I thrived on the notion of becoming my own boss and having endless possibilities to help enrich others.

However, as a divorced parent with very active children, I found it difficult to manage both at the time. I pushed my entrepreneurial dreams to the side until my children were older. I wanted to concentrate my efforts on being a good mother and support them as they figured out their talents and best skillsets. It was important for me to be present during those years, and, honestly, I did not want to miss anything, so my business venture was put on hold until four years ago.

Four years ago, I relocated back to Atlanta with the intention of launch my own business. Atlanta offered the best opportunity for me as a black woman to become an entrepreneur. It is poised with black excellence, motivation, knowledge, and a plethora of business opportunities.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m the owner of Solutions & Consulting LLC. I’m a business strategist who works with individuals who desire to become business owners and existing entrepreneurs. The one thing that sets me apart from others is my ability to meet people where they are. It’s a valuable skill especially being a service-based business. Individuals retain you as a resource due to your experience, knowledge, and skillset, so it’s imperative as a business strategist to assist the client and show a willingness to meet them where they are.

After working in corporate, I learned and experienced as an educated woman of color; it was not easy. Times were challenging because so much was required of me but not of my counterparts. I thought my education, follow-through, and hard work would be enough; however, they emerged as my biggest obstacle. For a couple of years, I tried it the corporate way, hoping it would make a difference but quickly discovered it would not.

However, those years taught me a lot; I learned never to downplay who I am for the sake of someone else and to continue to rise above any challenges put before me due to someone else’s lack of acknowledgment.

I want the world to know, starting small is underrated. It allows business owner to learn their business basics and pitfalls to avoid. Model the success that you seek, and do not be afraid to seek assistance. It’s important to insulate your business not isolate it.

Who else deserves some credit and recognition?
Wow, this is a good one! My shoutout goes to my children. The amount of perseverance and support they have shown over the years is unmatched. Sometimes, you’re dealt a bad hand, and you only have two choices. You can either throw it in or play your cards. Well, I must say, they played their cards and became my biggest motivation and support. They never gave up or lost sight of what they wanted for themselves. Over the years, I watched as they continued to operate in their truth and go after their dreams, so there was no way I would not go after mines. I’ve always strived to make them proud of me, so my special shoutout goes to Bianca, Marqu’es, and Lataives Webb.

Website: thelsanderson.com

Instagram: latangeliasanderson

Twitter: @LaTangelia_San

Facebook: Sanderson Solutions

Image Credits
Steve Randall-Project Randall Media

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