We had the good fortune of connecting with La Shundra Worthy and we’ve shared our conversation below.
Hi La Shundra, what role has risk played in your life or career?
I think about risks as opportunities to experience something new, a chance to step outside of your comfort zone. Since I was younger, I’ve always been one to take risks. I was always the kid in the classroom raising her hand to ask a question, volunteering for something or answering a question so I’m in no way fearful of taking risks. Risk taking has played an integral part in my life and I attribute much of my success today to the fact that I didn’t allow the unknown to deter my path. In the last ten (10) years, I’ve relocated to two (2) states, Indiana and Pennsylvania where I didn’t know a soul. I’ll admit, the thought of living far away from my family and friends was terrifying, however, the drive inside of me wouldn’t allow failure to be an option. Taking that first step to relocate sparked my desire to travel more, network and experience life with a difference view. Of course there were ups and downs, however, the foundation instilled in me as a child enabled me to flourish during these times. I know for a fact that taking risks have amounted in an abundance of rewards spanning from my career, as well as starting my business, Artisan Crafts By Alicia. I encourage anyone desiring to reach their full potential in life to view risks as opportunities to reach greatness.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I am a custom designer of student planners, yearly planners, sororal year planners, tumblers, cake toppers and t-shirts. My planners are unlike others on the market because they are specific to the needs of my target audiences. When searching in stores and/or online for planners, most have the same features and still may not specifically include all of the fine details needed to ensure that you continually utilize it. I work closely with my customers to find out about their intended use for their planner so that I can make suggestions to ensure that it fulfills their needs. I also design custom covers for the planners as well. I am most proud of my custom planners because everyone has different lifestyles and having functional items to compliment your day-to-day activities is a must.
The idea of creating custom planners was birthed from my desire to become more organized. I yearned for a tool to include every aspect of my life from travel plans, Sorority notes, family events, etc. and searching online lead me to a dead end. After months of research, practice and creating prototypes, my dream finally became a reality. Did I consider giving up? Of course. Were there nay-sayers? Of course. However, despite all of the challenges and setbacks faced, attempting to perfect the design and create a seamless process, it was all worth it in the end.
The lessons I’ve learned is that any idea can become a reality. One must believe that what they are doing is needed in society, find your audience and perform research to determine how what you’re doing will make an impact. Once you have your foundation laid, hard work and perseverance will guide you along the way.
I have always loved being a creative and having the opportunity to delve into ideas that spark new concepts for people’s lives is rewarding. I enjoy creating every piece from conception to completion. My brand is innovative in the way that it bridges functionality with creativity.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting I’d take them to breakfast at Another Broken Egg Cafe’ ,Waffle House or Atlanta Breakfast Club. From there we’d head over to Centennial Olympic Park and take a ride on the Ferris Wheel and get a nice view of Atlanta’s skyline. Afterwards we’d rent segways and tour the downtown Atlanta area. Atlanta has some amazing history so a stop at the National Center for Civil and Human Rights is a must.
To ensure that my friend has had their share of southern cuisine, we’d visit some of Atlanta’s most notable restaurants to include, The Varsity, Mary Mac’s Tea Room, Paschal’s and Ponce City Market. We’d top off one of our evenings with dessert from Cafe’ Intermezzo. Great food is definitely something not hard to find in Atlanta.
I’d be such a bad host if I allowed my friend to visit and not take them to the Georgia Aquarium and the World of Coca-Cola so those two attractions are definitely on our list. As long as the weather was nice, we’d also enjoy a few concerts in the park and sit under the skyline at one of the many Atlanta rooftop restaurants/bars during their visit.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to shoutout my mother, Brenda J. Worthy and also my sister, Kimberly D. Worthy. They are my personal cheering squad, my motivation and encouragement. My mother and sister are always supportive of whatever I am pursuing at the time. During times when I feel discouraged, they remind me of my purpose in undertaking these tasks and reassure me that all will be well. They have been there through thick and thin, and are with me always as I explore and navigate life’s hurdles.