We had the good fortune of connecting with La Jones and we’ve shared our conversation below.
Hi La, what was your thought process behind starting your own business?
As a full-figured woman who experienced her own struggles with body image, beauty, and confidence, I was thankful that I was provided opportunities and a space to grow and evolve and become a mature, capable, and confident woman. Many women, I have come to realize, were never afforded such opportunities nor a safe space to reflect, think, be challenged, or even just speak. Freely, with no judgement, or guilt.
Over the years, women confessed their self-doubts to me while sitting in my makeup chair. As I’d be shopping in random stores and fitting rooms, they’d asked for my opinion on which outfit looked better or how to best fit their curves. After spoken word performances, they’d line up by the stage, some crying about how amazed they were that I was “telling their story.” And in every situation, it would all be the same: I wish I was as confident as you.
My brand Lalovelee, along with my signature course “Cute, Curvy, & Confident” was born out of the desire to help these woman and the many others I’ve never gotten the opportunity to meet. With daily posts of inspiration, style motivation, self-love reminders, and intentional goal setting, I created my business with a the soul purpose of leaving you better than I found you.
And if that means that you take my course, buy my book, download my digital products, or simply smile at my post, then it also means that I’ve done my job.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Lalovelee, LLC has many branches that encompass a lot of the things I love. Whether it’s makeup or styling or even small business strategizing, the goal is always to leave the person better than I found them. Was it easy to create this and stand strong in it? If I’m telling the truth – absolutely not!
Being an entrepreneur is hard. And running it alone can be lonely. You often fail alone and win alone. And that can make for some difficult days. But when I see a client progress, or hear how much better their business is doing, it makes it all worth it. That’s important to me. Mine is not a business just of financial gain, which make no mistake is very important, but a business of helping other people’s dreams come to fruition.
I’ve learned along the way that anything worth having is worth working for. So even though there are challenges, helping people is worth the effort.
The largest impact I’ve made is with my course Cute, Curvy, & Confident. By working with these women over the span of 6 weeks, I’m able to see the impact and receive the feedback in real time. This course is changing lives, and there’s a piece of me responsible for it.
So when people learn about Lalovelee, or hear the testimonials about Cute, Curvy, & Confident, I want them to know that confidence is a choice. And that regardless of your past, you have the right to decide your future. That it’s never too late to become a better you. And that Lalovelee, LLC, and every product or service underneath it, is here to help you along the journey.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Well I’m originally from the DC/MD area, but have lived in Brazil, New York, and now Charlotte, NC. So if someone was to visit me now, we’d be exploring Charlotte together!
We would definitely check out Optimist Hall for the best variety of grilled cheeses with bacon and rosemary fries – don’t forget the froze (pronounced froze-zaay)! And then we’d do a little walking tour of NoDa, eat lunch at Haberdish, and grab drinks outside the NoDa Company store in the swinging chairs or at the fireside tables. We’d spend the late hours in SouthEnd and definitely have the appetizers and drinks at Fahrenheit on the rooftop. Charlotte is actually a pretty great city.
Trust me – I’d make sure we have a great time.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to show love to every woman who’s ever booked me for makeup, hired me for a photoshoot or runway show, asked for my help in a fitting room, or supported my endeavors as a Confidence Coach.
some of the photography by: Areshanae.B.Photography