We had the good fortune of connecting with L.A. Trotter and we’ve shared our conversation below.

Hi L.A., is there something you believe many others might not?
One piece of conventional advice that I would disagree with would be to “not take things personal” a lot of times when people slight you or something you do they always say “don’t take it personal but..” and in some cases you have to take things personal not as a slight of your character but as a sense of motivation and drive to always remember how things made you feel, to grow upon that experience and to get better at what you do or as a human being. If I didn’t take some instances personal there would be a sense of complacency and entitlement inside of me still, which doesn’t catalyze personal growth. Everyone needs that little chip on their shoulder and as a creative you have to pull inspirations from somewhere and often times I take from different emotions and instances in my life to create these feelings and extra elements in my projects.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Within my work I set no parameters and focus on the execution of getting all of my ideas out whether it being in that current project or creating a scenario where I can continue a story throughout a series of releases. I think what sets Luckybois Co apart from other brands is the series and character aspects of all of my drops. Before I even show the piece for the collection I establish a scenario, a character, and feeling behind the said collection. Then I introduce the clothes as almost a prop for this world I just created.

I think the coolest thing is the fact that all these different characters and drops are interconnected in a storyline that will uncover in the series of pre-release videos as the drops go along. I always wanted to make Luckybois more than just a clothing line but an experience and I think this is the best way to do it.

When we put an article of clothing on we are dressing our ego and dictating what we want to convey to others about ourselves through our clothes. So I felt like if I was making the clothes and creating this world around it adds to the overall value. As if someone was wearing a Gryffindor tee, without Harry Potter it would mean nothing.

The process of creating Luckybois wasn’t easy at all, early on I would doubt myself because I always felt like I was doing too many things at once and I didn’t establish a vision for it. A lot of times I didn’t even show people my brand because I wasn’t confident in it.But, when I moved to Atlanta there was a spark that ignited and I think that was due to being isolated. I didn’t really have any friends around so all I could do was work on the craft with no distractions. It was like a three month period where I would just wake up and create something new everyday and a lot of those pieces that I created in that time frame I never had intention on releasing, I just wanted to see if I had what it took to devote my energy to clothing and now those are some of the things everyone is beginning to see now f0r upcoming releases.

Those times where I doubted myself I learned my biggest lessons and one of the most essential was that there was no substitute for hard work. In order to succeed you just have to roll up your sleeves and get things done regardless of how you feel or what’s going on always focus on the end goal. Another lesson was to never doubt myself again, I feel like I lost a lot of opportunities because I wasn’t confident enough and that’s something I will never put myself through again.

I want the world to know that I’m just not another kid with a clothing line.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If one of my friends was visiting Atlanta the first place we would go to would be The breakfast club for brunch, then maybe Piedmont park just to walk around for a few, then hit slingshot social game club to play a few games and eat wings, then the rooftop at the ponce to watch the sun go down and have a drink and walk the belt line at night.

Who else deserves some credit and recognition?
I would honestly say shoutout to the creatives who feel like they’re not getting enough recognition for their work. With social media, algorithms, and metrics these days it can sometimes feel like no one appreciates your work or even see’s it and it causes us creatives to overthink and get discouraged in our minds and deter us from doing what we’re best at and thats creating so I just want to say shoutout to them and all of the creatives that are out there busting their tails for what they love.

Website: www.luckybois.com

Instagram: @Luckyboisco/@la.trotter

Image Credits
Erick Smith, Cody K Liu, Joshua Thornton

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