Meet Judaha Amoroso | Ceo and Founder

We had the good fortune of connecting with Judaha Amoroso and we’ve shared our conversation below.

Hi Judaha, what do you think makes you most happy? Why?
Helping people makes me the happiest. I believe that my purpose in life is to help people achieve their greatest potential emotionally, mentally, and professionally.

I feel most aligned with myself when creating and assisting people in curating ideas to achieve their goals—knowing that I can aid someone’s dreams and growth makes my heart and spirit warm.

I know what it feels like when you do not have many people in my corner. I love being able to lend an ear, then helping to come up with a solution.

Alright, so let’s move onto what keeps you busy professionally?
My name is Judaha Amoroso. I am the CEO and Founder of the Black and Brown Kinnection (BBK). After graduating from college in 2019, I found myself in a space I did not plan to be in. I planned to attend graduate school. When that plan failed, I thought I could at least pursue a full-time 9 to 5 office job, and when that failed, I felt like I had done everything wrong because the only thing I could sustain was a part-time job.

The saying, “Comparison is the thief of joy,” is a statement that has been circulating through my mind throughout my post-graduate journey. I compared myself to my friends every day because I thought I did everything correctly, just like they did. I began to question myself and mentally beat myself up, resulting in post-graduate depression.

During my darkest hours, an idea came to my mind. I wanted to create a platform on social media to speak about the realities of the post-graduate realm. I sent a voice message to a group of friends about my idea. My only non-negotiable was that I did not only want to share my story. With the reassurance from my friends, I began reaching out to people I knew, asking them if they would be open to speaking about their collegiate and post-graduate experience.

On July 11, 2019, I officially created the Black and Brown Kinnection Instagram page and began sharing other people’s experiences. Getting the ball rolling on my idea was initially easy. I created momentum through my drive and was able to gain much support from my college friends and associates. However, convincing my family that this was an idea worth fighting for was a huge roadblock for me. Trying to get my family to see the vision was, and still is, a difficult challenge to face. As a Black woman, first-generation American, and oldest daughter, it is hard to chase a dream that your family may disagree with; let’s be honest, not all businesses make money in their initial years.

I love and believe in the mission of the Black and Brown Kinnection. That is why I do not let the financial stress overwhelm me. I know this is only the beginning. Therefore, I must block people out when they speak negatively about my dream. An important lesson learned is that slow progress does not mean my business will not be successful. It is okay to mess up, learn from mistakes, and try again. I do not have all the answers. I will forever be a student. I am constantly looking for new ways to learn and advance my skills so that I may advance my brand.

The Black and Brown Kinnection is growing and will continue to grow. I am also growing and learning. We are still young. But we are impactful and much needed in our community. Just as young children need a village, adults too need a village full of support and resources.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I currently live in VA, but haven’t been out here too much. If I would have o shown them a good time here, I would say let’s go to Alexandria, Old Town they have a good variety of food and things to do if we wanted to have a chill and relaxed weekend.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to shout out my friends; they really came through after college! They have encouraged me, showed me grace and love, and have supported me ever since I started my business. I never really had consistent friends because I moved around a lot so getting to experience friendships after college was something I did not know I needed.

Website: https://www.thebbkinnection.com

Instagram: https://www.instagram.com/bbkinnection/

Other: Podcast link: https://podcasts.apple.com/us/podcast/the-black-and-brown-kinnection/id1604220715