We had the good fortune of connecting with Jordan Luke and we’ve shared our conversation below.
Hi Jordan, what is the most important factor behind your success?
The most important factor behind my success and the success of my brand is that I always keep in mind to be “a student of the game”. That phrase to me stands out because it shows my hunger in wanting to learn as much as I can no matter how old I am or how much experience I have gained. Always keep learning, you’ll never have all the answers to this thing here called life. I love gaining wisdom from family, peers, mentors, and experience.
Alright, so let’s move onto what keeps you busy professionally?
I started doing cinematography/videography simply as a hobby and to learn how to edit my own dance videos during my junior year of college at Kennesaw State University. I have always kinda had an eye for visual art. I watched a lot of movies, music videos, dance videos, commercials and etc growing up. Some of my close friends and I would drive to the city often to take pictures/videos and find new places to explore. I love the challenge of being creative and creating art that makes people feel something.
In college, I volunteered to record multiple events, dance classes, sporting events and even shadowed a few friends of mine who were established in the media industry. I began networking within the college community and interned at Youth Passing League founded by Qunicy Avery and ATLA Entertainment Studios founded by Kiki Ely and Sakinah Lestage. After my internships, I started making a name for myself after shooting a 7on7 football video for Cam Newton and a viral dance video for Ysabelle Capitule. Since then, I have been honored to work with ESPN, McDonald’s All-American Games, Sevyn Streeter, Yung BBQ, Joie Chavis, Rick Ross, Coi Leray, Betterdays Media, YounginWithACanon, Princeton Perez, Demetrius Harmon, and more.
No, not at all. Without struggle, there’s no progress. I’m glad it hasn’t been an easy road for me, taking on challenges and overcoming the obstacles you face are more rewarding to me than receiving handouts. Many times, I have been discouraged or felt like my ideas or work wasn’t good enough. Time management, wondering when my next gig will come from, and having to shoot, direct, edit, market, post content and engage with your audience are some personal struggles I have at times. Nonetheless, I put my trust in God and keep my faith, he has given me everything thus far and I know it could all go in a second so I’m thankful for all the ups and downs.
I am a versatile content creator that specializes in photography, cinematography and videography. I think what sets me apart from others is my cinematic editing style, musicality in music choice for videos, and my will to learn in this craft. I’m known for being a dancer-athlete/content creator, you never know what you’ll get out of me so I guess that’s what keeps my supporters and audience on their toes when I post new content. A hidden talent of mine is that I’m a music producer at heart, I can hear music differently from the average human being. I like to take my audience through a visual and audio experience that gives you chills or brings good vibes and nostalgic memories. At this point in my career, I would say my proudest moment has been the number of smiles and excitement I’ve seen on my clients’ faces when I have made their vision come to life. That’s a joy for me.
No, I don’t believe in luck. I would say being humble and being quick to listen and slow to speak has played a big role in my life and business. Understanding that you have to be yourself and fall in love with trusting the process will take you a long way. Everything is God’s timing at the end of the day, so whatever he wants me to do, I’m all in for it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I reside in Atlanta, Georgia so I would for sure take my friend to some hidden gems location when it comes to scenery and food choices. Honestly there is a lot here in Atlanta to keep ourself entertained its all about the energy you keep around you that makes the little things fun.
I love to go to the Gathering Spot or Cam Kirk Studios to network with fellow black entrepreneurs, creatives and more. I love eating sushi in the city or Revolving Sushi Factory. Westside Provisions District is a great place to go to grab some food, take pictures, or even catch a quick game of mini golf at Puttshack.
You can never go wrong with going to Piedmont Park/The Beltine. It’s really a lot here to do in the city of Atlanta, the list goes on and on.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate my shoutout to God, my mom and dad, my sister Jazlynn, my peers and support system. Last but not least my angels watching over me
Horace Buckley @hbiii Harrison Crosby @mr.201_ Dee Williams @404culture Jordan Luke @jordanluke._