We had the good fortune of connecting with John Schmarkey (of All The Locals) and we’ve shared our conversation below.
Hi John, every day, we care about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Initially, A.T.L. group co-founder, Ty Barksdale and I needed to establish a new group for burgeoning ideas. We were both coming from different music groups and jobs in the industry, but spent our free time playing together (hence most of the tunes from ATL’s self titled EP from ’12).
We found that the best ensemble of people often succeed due to their chemistry, on and off stage. We didn’t want just any band of ‘locals,’ however..
The name of the group was simple for us to decide, on the porch of our rental house… All The Locals, hence the acronym ATL.
By the summer of 2012, we were ready to take our group on the road. Which meant, the best places to visit n’ play, would be ‘where all the locals would go.’
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Since 2012, All The Locals has combined the sounds and genres that you would commonly hear in Atlanta (RnB, gospel, southern rock, pop, alternative, blues)…hence our acronym ATL.
We have often been referred to as ‘Soulternative’ in various publications. Our live show is an energetic roller coaster of emotion and excitement on and off the stage. Our recordings are heavily lyrical, however the music is often very dynamic, and just as prominent in the mix.
We are always excited about being original. Often our tunes spawn out of spontaneous improv in rehearsals.
Our ATL logo is a ‘two part’ meaning. It’s initially seen as an image of paint strokes that eventually fade into a digital look on top. Secondly, the circle and the X through it portray ATL’s three major highway routes.
We want the world to dive into local scenes, no matter the city or town. You’ll find the best art, food, and culture when you immerse yourself into a neighborhood.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
-Outdoors in Atlanta: Piedmont park, Whitewater Creek Palisades park, Stone Mountain Park, Oakland Cemetery.
-Neighborhoods in Atlanta/Metro: Inman, West Midtown, Tucker, Roswell, Decatur, not Buckhead
–Atlanta music venues: Variety Playhouse, Vinyl, Center Stage, Smiths, Eddie’s Attic, 37 Main (Avondale), Fox Theater, Terminal West
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
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