We had the good fortune of connecting with Jewel Durham and we’ve shared our conversation below.

Hi Jewel, what was your thought process behind starting your own business?
My thought process behind starting my own business was wanting something all natural for my skin. I was wanting to bring more to the beauty industry. I’ve tried so many products when it came to exfoliating and still my skin needed more. So I crafted my own brand, something for me and for those like me, who take pride in having great, glowing, healthy skin.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My uniqueness, my knowledge of the body, and my passion sets me apart from my competition. The ability to be versatile and craft something for any and every person. I want the entire process of making a purchase to be fun and easy and I aim for just that. By using the best quality oils and ingredients I aim to give my customers skin the love they never knew it needed. My sole purpose is to make my customers fall in love with their skin every time a Sugar’d By Ju product is used on their skin.

I am most excited for the growth and expansion of my business. In the last year, which was my first year in business I have learned so much. From marketing, time management, the importance of inventory, and the overall shopping experience for each and every customer.

The journey has not been easy, but nothing worth having is. With every loss, every sleepless night, early morning was so worth it. I have been blessed with a talent and I want the world to see it. I’ve learned to take the slow days as learning days to do something better or something different, and busy days are taken and evaluated for what I can do better to make my process easier for the next time.

I want the world to know that this small town girl is coming for everything this big world has to offer. Sugar’d By Ju will be a household name one day and when it happens just know you saw it here first!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend was to visit Athens I would definitely take her around to the locally owned businesses. Shawneece’s bakery would definitely be amongst the first stops. From there we’d try out a few locally owned restaurants, and the local breweries, Botanical Gardens for pictures and to take in nature. On the weekend downtown would be there perfect hang out for great food, drink, and if it’s football session lots of action and fun. To end the week a Sip and Paint setup featuring art from one of the local artists would be a must.

Who else deserves some credit and recognition?
God! God deserves all recognition! Through prayer he has guided my every move within my business. From leading me with my college journey to align with my business, to blessing my hands to craft all of my skincare products. God has filled every worry and doubt with something positive to give me the extra push that I’ve needed.

Website: Sugard-by-ju.myshopify.com

Instagram: @Sugardbyju

Facebook: Sugar’d By Ju LLC

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