We had the good fortune of connecting with Jermaine Lovell and we’ve shared our conversation below.

Hi Jermaine, can you share the most important lesson you’ve learned over the course of your career?
The most important lesson I can say I have learned in business,is that no matter what you will always need a team and the right resources.Being a business owner is not a easy task.it requires unlimited time of work to build a brand/business.The discouragements make it even more rough.Some days will be better than others,but always keep pushing to get to the next level! Hard work will pay off!

What should our readers know about your business?
We are a unique clothing company.The initials for LOYALTY IS EVERYTHING would spell a L.I.E but our brand is the opposite so therefore our E is uniquely turned around as you can see in our logo. In life everyone has to be loyal to something or someone. Rather it’s a person,animal,Job,Etc. Our brand promotes a loyal lifestyle.I started off with a vision and now dreams are coming to reality.We plan to be one of the next biggest upcoming brands in the near future! With millions of competitors our brand stands out because of the uniqueness. It won’t be easy but if you truly Believe in your vision it will be worth it!!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am from a small city in Ohio called Dayton. So there ain’t many exciting places to go unfortunately lol I would definitely make sure we went to the gym. I would take them to get some of the best food and drinks at red lobster or Outback Steakhouse! I would take them to the Dayton mall because that’s really the only place to shop! And we would visit some close friends and family and preferably have a big cookout depending on the weather! 😎

Who else deserves some credit and recognition?
I would like to first and foremost thank GOD because he is the reason for everything.Many times I would of gave up if it wasn’t for him giving me the strength I needed! Also would like to think my mother and father for bringing me into this world and especially my mother for always believing in my dreams! I would love to give a HUGE shout out to all of my supporters INCLUDING family and friends!

Website: Lieforever.com

Instagram: @theofficialheat @li3thebrand

Linkedin: Loyalty is Everything LLC

Facebook: Facebook.com/abrandforeveryone

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.