We had the good fortune of connecting with Jenny Munn and we’ve shared our conversation below.
Hi Jenny, is there something you can share with us that those outside of the industry might not be aware of?
I’ve been in the SEO (search engine optimization) field for over 10 years. SEO is essentially the process of getting a website to the top of Google. Also, making sure your content, and your blogs, get more traffic and brand awareness. SEO is not just for Google though. Any social media site is a search engine: YouTube, Amazon, LinkedIn, Facebook, Pinterest, etc. For example, teachers search for tutorials and guided walk-throughs directly on YouTube. Parents go right to Pinterest looking for recipe ideas and Halloween costumes. Interior design hobbyists go right to Houzz looking for decor inspiration. If there is a search bar and people type in keywords looking for information, then there are strategic, purposeful checklist items you need to do to make sure your business, and your content, come up to the top. Data shows that users generally never scroll further than Page 1 – so it’s important to study up on SEO best practices, whether it’s for your website on Google, or your content on social media.
Alright, so let’s move onto what keeps you busy professionally?
My work is designed to be behind the scenes, because it’s my clients who I want to shine. My specialty is working in the K-12 education industry, and I’m excited and proud of the amazing organizations I work with. These organizations are dedicated to improving the lives of kids, teachers, educators, principals and administrators, and the community that supports them. I worked as a generalist, in every industry for years, before I fell in love with the K-12 industry. Like me, everyone is so passionate about what they do to enhance the lives and education of children. It helps that I’m able to intersect a lot of my personal life, having 3 kids, with my professional life.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Favorite spots in the city include: Downtown Roswell for drinks and dinner, Shootin’ the Hooch for a fun weekend activity, and shopping at Avalon in Alpharetta. The Battery, home of the Braves, is also a fun venue, and even better when the Braves are playing a home game.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I wouldn’t’ be in my position without the support of other amazing independent business owners and freelancers. I started building my business from other freelancers who might’ve been considered “competitors,” but had the forethought to know that there is enough business to go around.