We had the good fortune of connecting with Jenna and Chad Scearce and we’ve shared our conversation below.
Hi Jenna and Chad, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
As simple as it sounds, my career has taught me to never give up. I took my first Pure Barre class over ten years ago; I knew right then I wanted to become a franchisee and own my own studio. I started as a Pure Barre Teacher, then took on the role of Studio Manager. I had no idea how I was going to make it happen, but I kept working towards and dreaming of owning my own Pure Barre studio. There were a couple of opportunities that came about with potential business partners that ended up falling through. At the time, I was heartbroken and discouraged. Life continued to ebb and flow with different seasons of my life, but Pure Barre has been a constant since that very first class in 2010. Through persistence, hard work, and finding the perfect business partner in my husband, Chad, my decade long dream became a reality last year. And who would have thought within our first year of business, we would be faced with a Worldwide Pandemic that directly impacted our fitness studios? This year, we have continued to “never give up”. We turned, pivoted, and adjusted whatever we needed to do to keep our community, staff and members safe, while striving to keep our businesses thriving. You have to have the mentality of perseverance as a business owner. Even if it’s not the severity of a pandemic you are faced with, there is constant business competition and continuous obstacles you are faced with every single day. I recently saw a sign that said “GRIT: Made up of hustle, passion and perseverance” and that is exactly what you need as a business owner.
What should our readers know about your business?
Our local businesses are four Pure Barre boutique fitness studios in Roswell, Milton/Alpharetta, Old Alabama Square/Alpharetta, and Johns Creek. Pure Barre offers an effective total body barre workout focused on low-impact, high intensity movements that lift and tone muscles to improve strength, agility and flexibility for every body. We are super excited about our acquisition of the four locations to build and grow our community in all surrounding areas. We built and opened our Old Alabama Square studio and purchased the other three existing studios. Our original plan was to own and operate two studios, but opportunities presented themselves and we jumped. Offering one membership with four cross-training class formats at four different locations sounded like a huge business win for us and a great perk for our members. Though doing so in under one year also wasn’t the original plan, but when does anything go as planned, especially in business? Scaling this quickly was definitely challenging. The three existing studios were not thriving when we purchased them, so we quickly had to implement a plan of operations and get every staff member unified and trained to start moving in the right direction. Within the first 30 days of ownership, we increased monthly revenue by 33% or more at each of these locations. We did this by creating a seamless and consistent plan of action for daily operations. While we are a fitness business, we had to train our staff to think like a sales and service person. If you are a teacher, you are selling the Pure Barre technique and providing an experience; if you are behind the desk, you are selling memberships and providing service. Not only solidifying the daily operations, but also tapping into member interaction and community – we are more than a workout, so what else are we offering our members? Chad and I are very present owners – we desire and work for face time and communication with our members; this can be super challenging with four locations. We rotate around and make sure each location is seeing us weekly. With this, we also has to delegate and get our leadership team in place. This past year has kept us on our toes, but I believe our dedication to our brand and members has made a big difference. There are no days off in entrepreneurship, but we love every minute of it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
We absolutely love Downtown Alpharetta and Downtown Roswell. When we are out and about, you can guarantee that is where we are! Always short on time with running four studios, a 3 year old and another on the way, let’s just say we love supporting our favorite local dining spots very regularly! In Downtown Roswell, we love Roux on Canton, Ipp’s and Lola’s, grabbing a beer from Gate City Brewing is also a must! Fickle Pickle and Crazy Love Coffee House are on the weekly stops. We love the mixed use feel of Downtown Alpharetta. Chad and I are at The Savory Gourmet for lunch each week. After living in Texas for almost 5 years, our standards for BBQ are high, but Smokejack hits the spot every time. The boutiques are amazing so I would definitely take a visiting friend here for good shopping, food and drinks – we have never had a bad experience in Downtown Alpharetta. Our three year old daughter loves the water fountains and a sweet treat from Kilwins. We also host pop-up Pure Barre classes at Brooke Street Park. The area is just so great for our growing community and exactly what our area needed!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Chad and I own and operate our Pure Barre studios together on a daily basis. We also have a third partner, Clay Walden, who lives in Houston. Chad and Clay are lifelong friends and have several businesses together in Texas that they started over five years ago. We dedicate this shoutout to each other and our incredible team of employees! Chad, Clay and I are three very different individuals with very different career backgrounds, but it took all three of us to get to where we are today with our four Pure Barre studios in the northern suburbs of Atlanta. Our efforts and unique backgrounds have laid the foundation of success for our businesses. It’s commonly said to never go into business with your best friend or your spouse; well, we have proven that theory wrong on both accounts. We couldn’t have gotten to this point, do what we do each day or get to where we want to be without all three of us. It would also not be possible to have scaled to four Pure Barre studios in under one year without the team of people that are in our studios with us every day. We have an incredibly talented, dedicated and passionate people who help us execute and operate our businesses.
Instagram: @purebarreroswell @purebarreoldalabamasquare @purebarrealpharetta @purebarrejohnscreek
Facebook: www.facebook.com/purebarreroswell; www.facebook.com/purebarreoldalabamasquare; www.facebook.com/purebarrealpharetta; www.facebook.com/purebarrejohnscreek
Other: *Each studio location has it’s own Instagram and Facebook account.
Image Credit for first photo uploaded of Chad and Jenna (in floral dress): Kleppe Photography. All other photos are owned by Pure Barre.