We had the good fortune of connecting with Jeffrey Lee and we’ve shared our conversation below.
Hi Jeffrey, can you walk us through the thought-process of starting your business?
As a fashion merchandising major at NC&T I already had my sights set on design. Eventually I launched my own clothing line HTDOGWTR, that landed in stores nationally. From that line, I was inspired to create a capsule collection Never 2 Fly 2 Pray. That capsule has evolved into a line that I am proud to say carries a message I believe in – YOU ARE NEVER 2 FLY 2 PRAY. The message in and of itself keeps me going.
Alright, so let’s move onto what keeps you busy professionally?
NEVER 2 FLY 2 PRAY is essential to the creative community not only for its message of prayer, but for the hand-dyed artisan artistry that is applied to the various collections and pieces within the line. The brand is as much about the message as it is about my art I bring to the line. While the journey of creating this line was one that required me to never give up on myself, it has given me so much life to design and create and see my brand worn far and wide.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely recommend they visit some of the most historic landmarks, such as Martin Luther King’s home and Memorial. I would recommend they get a taste of the black college network by visiting some of the most notable HBCUs such as Spelman, Clark Atlanta, the list goes on. I would recommend they check out some of the area’s unique sneaker stores. Before they left, they would have to visit that epic Outcast mural located behind WISH gallery.
Who else deserves some credit and recognition?
My mother is someone that undergirded me from the beginning. Not only did she do everything she could for me to have a good life, she taught me how to sew and do bead work, She is the initial foundation of everything I became.