We had the good fortune of connecting with Jeanishma Daniels and we’ve shared our conversation below.
Hi Jeanishma, how has your background shaped the person you are today?
I’m from Macon, Georgia. Looking back on my childhood, I was raised around entrepreneurs. My Grandmother had her own house cleaning business, my Great Aunt (my Grandmother’s sister), owns a clothing boutique. My Grandmother would often take me with her to clean houses. I later found out their mother, my Great Grandmother also owned a house cleaning business. My Godparents also owned a catering business at one point as well. Although she opened her business when I was an adult, my Mother helped local entrepreneurs launched her business. Sometimes, she’d work in my Aunt’s boutique as well. Seeing that growing up, it was inspiring. I had no clue, one day, I would follow into their footsteps.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a Chef. I was a straight of high school culinary student. That was a pretty difficult challenge at first because a lot of Chefs didn’t take us serious. One of the most wise words I remember from Culinary school was something a Chef told my class on the first day. Those words were, “Only the Strong Survive”. I keep those words close to my heart throughout school and I proudly graduated. After graduation, I remember for years of having the thoughts of what was next for me. I always had a love for food and different cuisines. However, I just couldn’t figure it out. While floating in between jobs, I made a BBQ sauce that I gave one of my Mother’s friends a sample of. The friend said I should bottle the sauce up and sell it. At first I did well selling the sauce. But I saw the success of it didn’t last too long. A lot of it had to do with me not understanding marketing at the time. Eventually, I found myself selling plates. That went well until I was pregnant with my daughter. With having two children, I preferred something more easy to do. The same friend of my Mother encouraged me to do seasonings because they loved the seasoning I would use for my fish plates. I started hand crafting and selling seasonings. I also was motivated to work on seasonings due to my Mother being diagnosed with Multiple Sclerosis. Reading the labels on the store bought seasonings had ingredients in them that weren’t natural. Some of the ingredients are dehydrated and they are still loved by my customers. When my oldest son, Julius, turned 6, he asked for me to make him a Banana Pudding Cheesecake as his birthday cake. It was so well received on social media, that people started asking me to make them one as well. One of the biggest lessons I’ve learned in this entrepreneurship journey is to never give, no matter how close you may feel you got to the bottom of the barrel, keep fighting. I’d want the world to know that I will never give up. Because I owe it to my family for them to see generational wealth come from me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of the main places I would take them would take them to Overtyme Bar and Grill, Parrish, and Urban Air.
Who else deserves some credit and recognition?
I want to shoutout my support system. My husband, Adam and our three children, Julius, Ariel, and Adam. They are my inspiration, my support, and my motivation. My mother Tricia, she’s my business and personal mentor. And my friends, Alexandria, Mesa, Raven, and Shania. When I’m having a rough day, one out of the four know what to say to keep me on the right track.