We had the good fortune of connecting with ilona Shenderovich and we’ve shared our conversation below.

Hi ilona, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business came to be in the early days of the pandemic. Before covid, I was adamant that I will never be an entrepreneur because I couldn’t risk financial instability; financial stability is too important of a factor for me. I also never thought I had a skill that was good enough to start building a business upon.

Having a full-time corporate job that went remote during the pandemic in New York City turned my whole world around. I would typically spend about 10-15% of my time in my apt. The pandemic forced me to spend 100% of my time at home. This allowed me to spend more time exploring hobbies and habits that were beneficial to my mental health and overall being.

Months prior to the lockdown, I visited a hat store. I admired all the accessories they carried and started to recreate all of the hats I own; I wanted them to have a certain swag. This led me to the discovery of my natural skill and ability with designing hats.
I utilized my time to develop this hobby – at the time – and my friends began taking notice on social media.
My thought process shifted around this time because I thought: “I’m saving all this money and I have newly acquired free-time… I need to start investing in myself. I’m going to start creating for others.”

Weeks turned to months and months turned to 1.5 years (and counting). As my mindset evolved, my skills evolved with it. My new outlook focused on being a full-time entrepreneur.

Let’s talk shop? Tell us more about your career, what can you share with our community?
Since the age of 19 I’ve worked in Corporate IT, in a male dominated industry thinking this will be my life path til the day I retire. I learned how to maneuver in the wolf packs I was thrown into over the years which built my resilience, it built my self confidence and most importantly it taught me how to deal with many different personalities. The path was not easy but no matter what company I chose to stay in, I made sure to leave a mark. A lesson I had to learn was to take big risks, whether it was professionally or personally. The biggest risk to date has been moving to a different state and launching my company all the while still maintaining my day job (IT) and juggling the two.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Favorite spots in the city; I’m a cigar smoker so I would take my friend to Fellaship (Cam Newton’s cigar lounge) which I’m a member of, Cigar City Club to listen to some live music and people watching, walk the beltline and sit by Ponce City Market for some more people watching. Enjoy the best new york pizza at Capozzi’s in Marietta.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My circle of friends deserve a shoutout because without their initial support and push and cheerleading I would not have been at the point I am today in my business.

Website: www.fedoradesigns.com

Instagram: fedoradesigns

Facebook: fedoradesigns

Image Credits
personal photo – @pmcmarketing addtl photos – @cityslicka

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.