We had the good fortune of connecting with Hala Yassine and we’ve shared our conversation below.
Hi Hala, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
My family needed an on-the-go breakfast. So, I baked my first scone from a box. Then, I thought, I could do better. Before I knew it, I had requests for all kinds of flavors (especially from my six sisters!). When I had to keep restocking my freezer with more and more scones, I knew I was on to something. I got a cottage license and did my first farmers market. I spent more money than I made but I sold something! That one market grew to six markets which grew to a store. Six years later, here we are – a nationwide shipping food company and small cafe.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Creating Seven Sisters Scones was really a labor of love. Before you ask, yes, there really are seven sisters (and two brothers)! Growing up in a family of seven opinionated, stubborn, loving sisters and two wonderful brothers meant that nothing was ever simple. But, there was one thing we could all agree on – good food. Meals were where everyone talked, shared and reached across the table to say “I care”.
That same love is poured into our food and, especially, our scones. We call ourselves home of the modern scone. Our line of mouthwatering and tasty scones will make you say “Wow, I didn’t know a scone could be so amazing.” We carry over 14 flavors daily. We want to be accessible to everyone so we also have gluten-free and vegan lines.
Like our food, this business was created “from scratch”. It’s family owned and operated and we couldn’t have done any of it without the tremendous support of our community.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Midtown is really my favorite part of the city. From strolling through Piedmont Park to catching a great meal at one of the local eateries, I love showing off my adopted city. Also, I’m a bit of a tourist-spot fiend. So, I would do all of the normal tourist things with them – CNN tours, Coca Cola tour, catch a show at the Fox theater.
Who else deserves some credit and recognition?
This is dedicated to my family and friends, all who have been such tremendous support during this journey.
Instagram: seven_sisters_scones and seven_sisters_kitchen
Barretto Restaurant Consulting
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