We had the good fortune of connecting with Georgii Speakman and we’ve shared our conversation below.

Hi Georgii, we’d love to hear more about how you thought about starting your own business?
(At the time of starting my own business) I noticed two extremes in the talent market: Traditional talent that wasn’t being serviced properly in the digital, brand and other creative opportunity arena, and then at the other end; YouTubers and other related influencers competing in an oversaturated marketplace. I wanted to work with the micro influencers that had a genuine foot print in culture and a fierce creative skill set to accompany that, along with a healthy and highly engaged social following: The multi-dimensional talent who truly know their own brand; are their own 360 degree media company. We’ve also been exploring the ultra digital space for the longer term, i.e. the digital influencer / AI space. OUT.LI.ER Records was established post a serendipitous couple of meetings at SXSW in 2019. Months later, the label was born. I’ve also embraced this opportunity to create my own piano brand (A N T I T H E S I S), which allows me to personally write piano music with my producing partner (Grammy nominated producer, Phillip Lewis); creative direct and produce content; pursue intentional and thematic storytelling through music and collaborations with other producers from all over the world (i.e. Amsterdam, New York, Los Angeles, Miami, Australia, Germany), who have been taking the piano records and reproducing them primarily into lo-fi beat (mostly instrumental) records. I love working with talent, but as a manager, you don’t essentially “own” anything and so starting the label has been about building a successful catalogue of records that are hopefully somewhat timeless. I’ve also supported a couple of young, emerging acts, like female trap artist, B.Z.A from Australia who is Aussie / Maltese and very talented with a bright future ahead of her.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’ve always loved business, but being creative at heart myself has really allowed me to genuinely connect with both sides of the industry coin. I’ve prioritized a business career; but I’ve also done photography, singing, dancing, writing and having pursued a (deliberately short) acting career to have had lead roles in award winning indie feature films in Australia. These pursuits have always given me a deeper understanding of the creative individual and creative process in business. But I think it’s important to ‘create’ and ‘own’ as much of your own thing as possible and that’s always been my advice to talent – ‘what can we create that you can own for the longer term (and generate ongoing capital from)?’. By starting my own record label and creating my own piano brand, I’ve been able to control the creative process and build something I truly love and am passionate about – that I can monetize for the longer term. A N T I T H E S I S (my piano brand) is inspired by concepts of dichotomy, relativity, polarity and yin, and yang. In every God given moment in life, the universe in totality has existing opposites. There are themes of antithesis’ throughout everything we do, think and experience. It’s all about perspective. I’ve begun making arthouse films or pieces of content as a creative director, director and/or producer (aka music videos), that have meaningful and intentional themes. R E D E M P T I O N (A Visual Journal): https://www.youtube.com/watch?v=BQs-gu_WCEE R E S P I T E: https://www.youtube.com/watch?v=BQGn6x_0U08 A N T I T H E S I S (A Visual Journal): https://www.youtube.com/watch?v=i3dUPQuey2Q OUT.LI.ERhttps://www.youtube.com/watch?v=al-1YPg_1WY&list=PLSylTO6qsoFWDHauBDXLu4qnYBb_gf8kQ&index=2

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d suggest traveling the belt line by foot or bike – most likely NE bound, through Piedmont Park and stop for some food, and a drink along the way. Krog Street markets. Ponce City market. Virginia Highlands. Drive by the beautiful property in Peachtree. I’d suggest visiting certain spots in Inman Park, such as Folk Art, Sotto Sotto or Jacks; a spot like Le Colonial or Le Bilboquet in Buckhead, Busy Bee for some soul food, Papi’s for Cuban or visit the westside for food and drinks: Little Trouble, Marcel’s or The Optimist. There are so many great spots in Atlanta and so I’d suggest driving around to get a sense of the city and to explore some of the new developments – for a take on the cosmopolitan pockets rapidly emerging. Nature wise; I’d recommend the East Palisades Indian Trail and Sweetwater Creek State Park for some perspective of the beautiful nature on offer.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My biggest shoutout goes to all those that have supported me on the “immigrant” journey. People say that the USA and Australia are the same; culturally and otherwise, but it’s not quite the case. The ongoing hurdles you have to overcome as an immigrant can feel insane and without the help of certain individuals along the way, none of us would be able to be here. There are too many people to thank here as such, but they know who they are, as I’ve certainly paid my ongoing respects! I’ve continued to be affiliated with groups such as ‘Digital LA’, ‘DEW – Digital Entertainment World Expo’, ‘RightsTech’, ‘New York Media Week’ and others who have given me panels to either speak on or moderate. I’m proud to be joining the Atlanta chapter for ‘UN Women’ as a ‘Board Member’ and look forward to contributing to many a cause going forward. I’ve kindly been appointed an ‘Advisor’ for ‘VidCon’ (a Viacom company) and as an ‘Academy Member’ for the ‘Shorty Awards’. The people that have recognized me and who have provided me with these opportunities have contributed to my immigration status. Without them, I probably wouldn’t be able to stay. I’m so grateful to everyone who’s given me an opportunity along the way (in varying capacities); from Jay Brown at Roc Nation; Jason Pascal at The Orchard (Sony); Jim Louderback at VidCon; Rob Schlissel from the Shorty Awards; Chaim Haas from Bloomberg Innovation and individuals like Keith Grossman from TIME Magazine. I respect and admire these humans a great deal.

Website: http://www.georgii-speakman.com/about
Instagram: http://instagram.com/georgiispeakman
Linkedin: https://www.linkedin.com/in/georgii-speakman-b782681/
Twitter: https://twitter.com/georgiispeakman
Facebook: https://www.facebook.com/projectantithesis
Youtube: https://www.youtube.com/channel/UCx-Jv5ZGcSVax_zWqTZ5Kzg?view_as=subscriber
Other: https://open.spotify.com/artist/1sbuH2QadilkAzCOOrjHuf

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