We had the good fortune of connecting with Ereyemi Medinat and we’ve shared our conversation below.
Hi Ereyemi, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Growing up in a family were they believe the work of a girl is house chore is horribly🤦 and being the only girl of the family am loads with lots of work from cleaning, washing, cooking mobbing etc and most especially peeling beans for akara, moi moi and other beans related and picking cook beans is really stressful for, I remember I do cry when peeling and picking beans bcoz it somehow stress full This crying/grumbling when peeling/peeling beans continue still I was (16) cos then I was just 12 to 13years..when I was (16) I started looking for remedy on how to make picking/peeling beans easy for me, we are d type that do bulk foodstuff buying eg bag of rice, half bag of white beans (peeling), half bag of oloyin (cooking) etc, then a tot come to my mind one afternoon (I just back from market to buy foodstuff coz it month end) I went inside to bring d half bag of oloyin 7 paints rubber which is about (25kg) It took me just 24hours to neatly pick it then, the following week a thought of peeling and sun drying beans during my leisure time came to my mind but I was afraid to start with alhaji (dad) beans bcoz of d fear of it not coming out well and he will beat d hell out of me🤣 I summon courage and start with half paint peeling then I Sun dry and cover it with net coz of flys etc then I upgrade to peeling 7paints of beans🤷♀️ and I Sun dry and keep inside big paint bucket, NB: it stays 5month without lossing same with beans flour, I summon courage to venture into d business thou not with a brand name and I later brand it with d brand name ayinke foods in 2019 coz ayinke is the name my dad call me when it time to prepare any beans related meal
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My name ereyemi ayinke am the founder of ayinke foods, at ayinke food we do process and package of farm produce, making cooking easy and stress free is our number aim and objective and so far we have help millions of people in meeting up with there daly preparation time, we have reduce preparation stress as well as reduce food losses among local farmers and I thinks that is what set my business apart from others, our product include: beans flour, dry peel beans for stress free akara moi moi etc, picked honey beans, pap powder, dry onions, wheat flour, yam flour, poundo yam flour, plantain flour, ofada rice etc
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Am the indoor type and I don’t eat outside (lol) thou I visit mall once in a while so I suggest shop rite, Mary land mall and we will also recommend our local delicacy Amala, ewedu, efo riro , gbegiri semo in any bukka,
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Firstly I will like to say a big thank you to almighty Allah he has been so faithful to me and my business Hmmmm my story is incomplete if I don’t mention my uncle Mr Adebayo Waheed olasunkanmi he has been playing the role of a father in my life since I was child I pray almighty Allah (swt) continue to bless and replenish his pocket may he eat the fruit of his labour and to my husband Ereyemi Ahmed thank you so much for being the best husband in d universe, thanks for the encouragement may Almighty God bless you, my mentor mrs mojisola (mojray) thanks so much ma, may you continue to shine brighter momma
Facebook: https://facebook.com/Ayinke foods/