We had the good fortune of connecting with Elana White and we’ve shared our conversation below.
Hi Elana, we’d love to hear about how you approach risk and risk-taking
I honestly believe there’s nothing worth having that comes without risks. Where there is risk, faith and conviction are required in order to make those risks worth it.
When I consider moves that I’ve made in my life, taking risks was the only reason I was able to make any positive changes for the better. As a mother, I’ve had to consider what was worthwhile over what was safe and that helped me make decisions that would benefit my family as a whole.
On the other hand, the maneuvers I’ve had to make in my career were almost always uncomfortable. Every risk I took as an entrepreneur had the chance of creating a disadvantage for everyone that relied on me. Those risks though, led to some of the biggest and best opportunities of my life and livelihood; leading to breakthroughs in my personal and professional development.
What should our readers know about your business?
I started Elevates Consulting with small service-based businesses in mind. Our goal has always been to help entrepreneurs build their businesses operationally in a way that allows time and opportunity for consistent growth. What sets us apart is the huge emphasis that is placed on client care and experience.
At the time I began this journey, things were extremely difficult because I wasn’t sure if I had the tools necessary to start and operate my own business. I had been in management my entire adult life and had not realized that those roles were preparing me for what I had been called to do. At that time, the biggest challenge I had was using my skills in a way that would benefit this industry I was quickly being introduced to. I had to unlearn the methods while preserving the skill and technique to properly help my clients.
This has all taught me to always be coachable and never aim to be the smartest person in the room. Contradicting those principles will stunt your growth and you’ll find yourself finished before you’ve started.
Keeping in mind the principles of servitude and innovating positive change, our goal is for Elevates Consulting to impact 100 businesses in 2022. Too many of us have gone through the process of entrepreneurship in a continuous state of trial and error when we all know there’s a better way.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Honestly I’m big on cooking, so all of my friends get excited to just come to my house. If we’re looking at an itinerary, I enjoy visiting different areas in the city to spend the day. The Inman park area is amazing with so many shops and small boutiques lining the area. All of my friends share wine stories, so we’d definitely make a stop to VinoTeca for a wine tasting. It really makes building a wine selection easy.
Of course Atlantic Station always has events and pop-ups the moment the weather gets warm. It easily a day well-spent with Gyu-kaku around the corner which was some of the best Japanese BBQ I’ve ever tasted. Plus IKEA being right around the corner always keeps me in trouble (laughing as I’m thinking about it).
One of my new favorite gems is Virgil’s Gullah Kitchen & Bar. The music is an amazing addition to the very diverse menu of southern cuisine and it is definitely a must-try. It sits in the middle of juice bars, restaurants, and boutiques on Main Street in College Park.
Towards the end of the week, tea is usually the brunch of the day with a selection of sandwiches and macaroons at Just Add Honey, I nice tea house near Inman Park. It quickly became my favorite brunch.
When the weather is nice, Cochran Mill in Chattahoochee Hills is an easy go-to with nature trails and waterfalls. It’s a great way to get active and enjoy the beautiful scenery.
Any other time, I’m asking the crowd for menu ideas and breaking bread in the comfort of my home.
Who else deserves some credit and recognition?
I’d love to thank my biz besties (you know who you are) for always showing their love and support. They’ve been with me through so many highs and lows as I navigated this journey to the point that I’m not sure what I would’ve done without them at times. I also want to give a shoutout to my mentor, Kelly Lynn Adams for showing me how to become a great leader of self as well as others. I am so much better for having met and experienced all you have to share with the world.
Also, I’d like to thank my aunt, mom, and grandma for always cheering me on and being there to grant me the offense in prayer and support I needed when it was time for me to find balance.
Lastly, I want to thank my children for being the ultimate motivation to keep going and for reminding me to never quit. I’m definitely better because of them.
Linkedin: Elana White
Facebook: Elevates Consulting
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