We had the good fortune of connecting with Dr. Melissa Wikoff and we’ve shared our conversation below.
Hi Dr. Wikoff, what’s new at Peachtree Hearing since we last spoke?
Peachtree Hearing has been busy since our last interview! We remain dedicated to being on the cutting edge of technology. That means making investments in the tools and technology we use every day. We have purchased new technology such as a Real Ear measurement tool, which helps with verifying and fine-tuning hearing aid programming. We also have a new, surgical quality microscope and aural irrigation tools for cerumen removal. We offer exciting, new alternative therapies like our collaboration with Rowdy Wellness to provide the highest quality CBD products. Investments like these help us to keep our patients comfortable and ultimately hear better.
Secondly, the wide range and depth of technology we offer in hearing aids continues to grow. Our independent ownership allows us to maintain the widest range of manufacturers and models of hearing aids. That list continues to grow each year. Having autonomy helps us to find the right technology for every patient’s hearing loss, life-style, and budget. Furthermore, since we last spoke, the technology and features included in many hearing aids has grown exponentially. They now routinely include hi-tech features like rechargeability, smartphone integration, remote control and adjustment, fitness tracking, and even fall detection.
Lastly, Peachtree Hearing has grown in our commitment to treating tinnitus. So many patients have reached out to us for help with tinnitus, and so our practice has grown organically in that direction. I have a personal passion and comittment to finding relief for those who suffer from tinnitus. In order to help our patients I have remained dedicated to researching and providing the latest in tinnitus treatment. I am now serving on the Board of Directors at the American Tinnitus Association, which gives my patients access to the brightest minds and most highly qualified practitioners across disciplines to treat tinnitus. It’s been an incredibly rewarding way for us to help people, and we fully expect that part of Peachtree Hearing to continue to grow.
What should our readers know about your business?
Personalized care is what we pride ourselves on more than anything. We treat each patient uniquely and according to their needs. For some people that means finding the best value in devices, for some it’s leveraging cutting edge technology and features, for others it’s the high level of expertise and fine-tuning we can offer. We don’t believe hearing aid fitting or audiology in general is a one-size-fits-all solution. We are committed to treating our patients with that in mind.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’ve been known to stock my waiting room with treats from Marietta Donuts near my clinic. The drinks that have helped me survive the pandemic are the Frose from Moxie Taco and Cloudland Hazy IPA from fellow yoga teacher Kelli Sullivan’s Steady Hand Brewery. For things to do if you have kids, Zoo Atlanta is a fun way to spend the day! Without kids, a facial with Margaret Scally Skincare is just what the doctor ordered. Prior to the pandemic I spent much of my free time practicing at Core Power Yoga to become a certified Yoga instructor. Now that we’ve been stuck at home, you can find our family running around trying Peloton and Tonal workouts together.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Dawn Reed at Aloha to Aging! I serve on the board of directors at local nonprofit Aloha to Aging. The volunteers at Aloha deserve the biggest shoutout. Dawn, Geri and the team at Aloha have pivoted in big ways to provide hope, cheer, and support to our isolated and aging community over the course of the pandemic.
Ali O’ Leary