We had the good fortune of connecting with Dr. Adair White-Johnson and we’ve shared our conversation below.
Hi Dr. Adair, what’s the most important lesson your business/career has taught you?
There have been many lessons I’ve learned, but one of the most important is to be accountable to myself 100% of the time. Why? Because I am my business. I am my brand. I am my dream. I am my legacy. I’m it. Often in our lives, we can shift the responsibility and blame on others because it’s easier…or it’s true. But when you own a small business, and you’re the name and face of it, you have to answer to yourself. There’s no one else to pivot the responsibilities to, so you learn quickly that you must be accountable to yourself.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I love to write. Period. It’s not just what I do; it’s a part of who I am. I walked away from a 6-figure lifelong career to pursue the dream of writing full-time. And it was one of the best decisions ever. When I took early retirement from being a Professional School Counselor for 27 years, I just wanted to write. I had no idea that I would create a business by learning how to publish my own books.
After publishing my first book, I realized that I had a voice that people wanted to hear. I had stories that people wanted to read. I owned the power to change the mindset of others through the written word. And it felt good. I’ve written 13 books, 3 devotional calendars/planners, 3 curricula, and 1 screenplay.
After my second book, many people asked me how I could not just write the book but also publish it. So I found myself explaining daily about the self-publishing process. I discovered that I loved teaching others how they could share their stories to motivate, empower, and inspire others. From that, The Johnson Tribe Publishing House emerged. I invested in working with a mentor who owned a larger multi-millionaire publishing house to learn the tricks of the trade. It was, by far, one of the best investments I made.
Once I finished working with that team, I moved forward to learning about marketing to let the world know that I was ready to teach others how to write and publish their books. That was in 2012, and the world has changed so much since then. Lots of people publish books for others.. it’s pretty common now. But what makes our publishing house different is that we work with you and not for you.
Depending on the package you invest in, we work with you individually to help bring your vision to life. We also offer virtual group classes to teach people how to prepare, produce, and publish their books. And if writing is not your strongest point (like you actually suck at writing), we can help you write the actual book (ghostwriting).
You see, I honestly believe that we all have a story to tell and should be able to tell it. The Johnson Tribe Publishing House helps people to do just that. We help writers become authors and create any genre of book that they have dreamed of. We also walk them through the process of publishing…step-by-step. And the most significant thing about it all is that they OWN their content. We do not own the rights to any of it. This is important because so many companies are out there that embed the ownership rights information in fine print pages. The authors don’t realize that they really don’t own their books at the end of the process.
During this journey, I also created The Empowerment House. This allows me to still work with teens to develop leadership and resilience skills and strategies to cope with trauma. In this business, we use presentations, processes, and systems to help women and teens create action plans for positive changes. We also offer professional development programs for educators that focus on sharing techniques they can use to assist teens.
There are sooooo many lessons that I’ve learned along the way. Still, by far, the accountability to myself has been the greatest. I have to trust and believe that “I got this” and remember that it’s my own reflection that I see in the mirror at the end of the day. I have to be ready to face myself and any decisions I’ve made. I want the world to know that my story comes from a real place. I’m just a Bahamian Brooklyn chick who had a dream and refused to let it become deferred. When I finished one dream, I just began working on the next one, which has allowed my businesses to grow and flourish. I equipped myself with the knowledge and skillset to thrive, and I always ask for help when I need it. Asking for help is critical. My brand is my dream. My dream is a story. And my story is me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ugh. I don’t get out too much! Buttttt…. I would choose an afternoon at the outlet shopping! Love it. Adore. Crave it. Beyond clothes, I love watching people, so whoever came to town better love shopping and people watching too! Lol! Other places would include my place of worship…My heart and soul of Atlanta, and the Mother Church of African American Catholics — Our Lady of Lourdes. Anything else would really be dependent upon what’s happening in Atlanta that week…
Who else deserves some credit and recognition?
My husband, affectionately known as “my ol’ man,” and my children often work without salaries for me. I have to recognize my family and friends for their unwavering support of me. And finally, my industry colleagues who frequently share their time, wisdom, and expertise to ensure my success.
Linkedin: Dr. Adair White-Johnson
Facebook: Dr. Adair White-Johnson (business) Adair Positivity White-Johnson (personal)
Youtube: Dr. Adair White-Johnson