We had the good fortune of connecting with Diego Torres and we’ve shared our conversation below.

Hi Diego, what role has risk played in your life or career?
I see risk positively. When it came to my life and career risks have paid off tremendously for me. Although, not always how originally envisioned. I’ve taken risks from applying to jobs I wasn’t the most confident about and succeeding to risk in putting myself out there to meet new people. Recently, I turned down an $80k salary job simply because it didn’t fit into my career path. That was a huge risk (because that little voice in my head was screaming “The money!” “what if the next opportunity takes too long?”) and many might think I’m insane for having done that but all I can say is I trusted my gut.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a “Social First” Social Media Strategist located in Atlanta with experience building and maintaining social media accounts for Brands. I leverage my experience as a marketer and thought leader by overseeing all strategic and creative processes from insight development to ideation to pitch and execution. So basically I add chispa to brands’ social media game.

My experience ranges from:
product and service marketing, email marketing, in-house public relations, brand strategizing, and community management.

Aside from my career, I lead an annual Latin Art Showcase every Hispanic Heritage Month in partnership with local artist, Patricia Hernandez. This event is a collaboration with local Latin artists in an effort to raise money for non-profits that help out Latin communities both within the state Georgia and nationally.

I’ve worked in corporate and start-up environments up till the pandemic. From there like many others I made the move to become a freelance social media strategist. It’s been something that I consistently would think about so this felt like the right opportunity to do it. A lot of my friends and connections have been freelance for years and were encouraging me to make the leap.

The first and most imporant lesson is get your finances in order and research the competitive rates when it comes to your services. Set up two bank accounts one for your business and the other for yourself. Common sense to everyone right? Wrong. (Unless your an accountant reading this).

I help creatives and startups maneuver the digital landscape. Due to the pandamic a lot of people have become more aware of the power of social media as a marketing and sales channel. So I come in and set them up for success.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m horrible at planning social outings. Fun fact.

I do love Marcel’s over in West Midtown. There’s a vegan Mexican pop up called VeganX who makes the most delicious and authentic Mexican cuisine. It’s Latina owned and a dear friend of mine. So I would definitely place an order with her especially the tamales.

I do like the scene at East Atlanta Village, Mary’s is a cute queer bar (not gay).

Hopefully there would be a La Choloteca event that week too. That’s a queer Latinx organization I’ve partnered with on countless events and they play the best modern Latin music and remixes.

If The Bakery was activating their gallery for a showcase that’s another spot I would take us to check out.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I owe a lot to the women in my life from my Aries mother who taught me to not take anyone’s bs to Anastasia Nicole, an Atlanta Brand Strategist, with whom I’ve had the honor to have partnered on several marketing projects and who’s mentored me.

Website: https://www.elsoxial.com/

Instagram: https://www.instagram.com/elsoxial/

Twitter: https://twitter.com/elsoxial

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