We had the good fortune of connecting with Demetrius Williams and we’ve shared our conversation below.

Hi Demetrius, we’d love to hear more about how you thought about starting your own business?
I wanted to create an luxury brand from the culture of Hip-hop..Hip-hop has influenced the world by the music, fashion, language, and dances..Usually when hip-hop deem your clothing brand as dope, it will definitely boost your sells.. So why not have an luxury brand that straight from the source of hip-hop(ghsl wear®)

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Well, as an artist in fashion, is so fulfilling.. When we create something and see people excited about it and purchases it because they deem it hot is an awesome feeling.. For me as an designer, i always say i create looks like i am painting an portrait.. I add color, styles and layouts.. Everything has to mesh together….It has to flow. I work the canvas, and my canvas as an fashion designer is the fabric ….

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
So since we are in a pandemic, that’s a hard question.. I live in Raleigh, North Carolina… We have a lot of fresh farmer markets, art museums, restaurants.. My favorite restaurant is Dame’s chicken in waffles…It’s our rendition of Glady’s chicken and waffles in Atlanta… We have a lot of bars and hookah lounges.. So it depends on your mood for that evening… And to be honest, i am more of a stay at home body now.. I need a heads up that you coming in town, to get my mind right to even hang out..lol

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It a few people.. My family, my friends, the Ghsl wear team, and my mentor

Website: Ghslwear.com

Instagram: @ghslwear

Twitter: @ghslwear

Facebook: Ghslwear

Other: Tiktok @ghslwear

Image Credits
Shot by Sabrina L’amour & Brandon Charlton

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.