Meet Dekendrick Dubose | Advanced Personal Trainer and Nutrition Coach

We had the good fortune of connecting with Dekendrick Dubose and we’ve shared our conversation below.

Hi Dekendrick, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my business was rooted in creating something meaningful and lasting—something that truly impacts lives. Fitness transformed my life in every way—mentally, physically, and emotionally. It gave me strength during my toughest times, clarity when I felt lost, and a sense of purpose. I wanted to share that transformation with others by building more than just a business—I envisioned a movement. A safe and empowering space where people could not only work on their fitness but also discover their potential and break barriers within themselves. To me, this is more than just work; it’s a passion that will never fade.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Elite Edge University, is more than just a fitness coaching platform—it’s a transformative experience. What truly sets me apart is my unwavering dedication to client success. I specialize in strength building and nutrition, combining cutting-edge techniques with a client-centered coaching approach that’s tailored to each individual’s unique journey. In addition, I’m an expert in weight loss, mobility, flexibility, and rehabilitation exercise, helping clients reclaim their bodies, restore movement, and break through barriers. My focus is on creating lasting lifestyle transformations that empower you to move better, feel stronger, and live healthier—inside and out! My communication skills and ability to connect with clients on a personal level ensure they feel supported every step of the way. Combined with a proven track record of real results and a training style that’s both effective and empowering, my passion for helping others achieve their goals is the driving force behind everything I do.

What I’m most proud of is how far I’ve come without a clear roadmap. Starting this business while managing a full-time job, school, and personal struggles has been anything but easy. But those challenges shaped me into who I am today. I’ve learned that success isn’t about avoiding obstacles—it’s about facing them head-on, adapting, and moving forward with purpose. This journey taught me the power of resilience, discipline, and self-belief.

At Elite Edge University, it’s not just about physical transformation; it’s about unlocking the potential within. I want the world to know that no matter where you’re starting from, with the right mindset and the right guide, you can achieve greatness. That’s the story behind my brand—a relentless pursuit of growth, for myself and for every client who joins me.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were visiting, I’d want to show them the best vibes this area has to offer. We’d definitely start at Ponce City Market—it’s one of my favorite spots. There are so many cool restaurants and shops to check out, and the rooftop is perfect for chilling with a view and enjoying a few drinks. It’s just a great place to eat, explore, and vibe out.

I’d also take them to East Atlanta Village—it’s got this artsy, laid-back vibe with great bars and restaurants everywhere you turn. There’s always live music or something cool happening, so it’s easy to spend hours there just soaking it all in.

These days, I’m not really into the club scene, but I’m all about a good rooftop bar or lounge. Somewhere we can kick back, grab a drink, enjoy the view, and just have real conversations. The week would definitely include some good food adventures, maybe a park visit, and checking out some local art. It’s all about keeping it chill, fun, and memorable.

Who else deserves some credit and recognition?
I’d have to give my shoutout to God, the ultimate guide in my journey. While I don’t consider myself overly spiritual, I can’t ignore the moments of clarity, resilience, and strength that seemed to come out of nowhere—just when I needed them most. Those moments reminded me that there’s a bigger force at play, pushing me to grow and fulfill my purpose. It’s been a journey of self-discovery and perseverance, and I’m grateful for the constant push to keep going, even when the road felt impossible.

Website: https://linktr.ee/eliteedgeuniversity

Instagram: https://www.instgram.com/EliteEdgeUniv_

Yelp: https://www.yelp.com/biz/elite-edge-university-atlanta

Other: TikTok: @EliteEdgeUniv
Instagram: @EliteEdgeUniv_

Trainerize: https://www.trainerize.me/profile/eliteedgeuniversity/Dekenny.D/