We had the good fortune of connecting with Davia Rose Lassiter and we’ve shared our conversation below.
Hi Davia, what was your thought process behind starting your own business?
I actually had no intent of starting my own business. For years, I’d been designing resumes and cover letters to help people with their job search, and I did not charge a fee. Very early in my career, a good friend helped with my documents and I landed my first full-time job. Because of that experience, I became inspired to help others. About 10 years later, I was at lunch with another friend and she encouraged me to start my own business and charge for my expertise. She said, “The Lassiter Firm – that has a nice ring to it.” After a lot of consideration and guidance, I began to build. I began charging $50 and had steady clientele. I took a web design course and developed the building blocks for my current site, thelassiterfirm.com. I purchased my LLC as well and put my marketing skills to use by launching social media platforms. I have since implemented competitive pricing and additional services. I intend to continue growing my business and expanding my team. I am really loving the journey and encourage others to turn their idea into something real.
I was also inspired to launch my personal brand, iamdrlassiter.com. This provides an opportunity for me to share my experience as a writer, leader, and scholar. My career, as well as my research as a PhD student, are both driven by a profound understanding of representation in places such as mass media, professional settings, and academia, just to name a few. The site also provides insight into my career and my blog is a window into my world.
Alright, so let’s move onto what keeps you busy professionally?
Advance Your Excellence: That is our mantra at The Lassiter Firm, LLC. Our goal is to craft aesthetically pleasing and effective resumes, cover letters, CVs, and LinkedIn profiles for people looking to boost their professional presence. Our team also offers consultations to get a clear understanding of the client’s goals and we utilize that information to provide a customized document/profile for an outstanding customer experience. 99% of our business comes from referrals, and that speaks volumes about the quality of service we provide.
I look at challenges as opportunities for growth. I have expanded my team and anticipate being able to continue in this direction.
In addition to growing my business, I am also halfway through a PhD program at Georgia State. I have had an incredible educational and professional path, but I always knew I would return to the classroom. I am studying public communication with an emphasis on Black feminist theory and leadership.
As I reflected on my experiences and how it was related to my research, I was compelled to launch a personal brand, including a blog, where I could share my story and provide insight and solutions for Black women, other women of color, and advocates. It can be found at iamdrlassiter.com.
It’s not easy to juggle a full-time career, a PhD program, a small business, and a host of other obligations … but I wouldn’t change a thing about this journey. It has been eye-opening and empowering, and I can’t wait to see what lies ahead. I am grateful to be in a position to change people’s lives and outcomes. It is truly a blessing.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Atlanta is such an amazing city, and I love having family and friends come visit because I get to play tour guide!
First, we would have brunch at The Flying Biscuit. The one in Midtown is the best location, and I always order the Piedmont Omelet with grits and the infamous biscuit with … the Cranberry Apple Butter. I would drink it if I could. It’s THAT good.
From there, we would walk to Piedmont Park. The Dogwood Festival is making its way back to the city, and it’s one of my favorite events. After that, we’d head to Ponce City Market for some eclectic lunch options in the food court and then take a walk on the Beltline to burn some calories and check out the views and the artwork. On the way back, we’d stop by King of Pops and find a farmer’s market to pick up some Georgia Grown goodies.
Later that evening, there’s only 1 place – BQE – and one band – Gritz and Jelly Butter – that count! GJB played at my friend’s wedding years ago, and I’ve been a fan ever since. And BQE has red velvet waffles with chicken. Name a better duo – I’ll wait.
Last, we would hang out in Centennial Park and (even though it terrifies me) take a ride on the SkyView Atlanta before walking to Metro Cafe Diner and Bar. It’s open 24/7, the bar is big, and they have karaoke!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family and best friends are definitely my biggest cheerleaders, but I wanted to shout out four special women who have undoubtedly influenced my life.
Molly Malone is the friend who provided an incredible amount of guidance when I was getting my feet wet in the Atlanta job market. She helped me with my resume and helped me expand my professional network. We met at the University of Southern Mississippi in 2000 and remain friends to this day. Tiffany Brown is my sorority sister (Alpha Kappa Alpha Sorority, Inc.) and I have been influenced by her almost from the first day I met her. She is such a powerful person and one of my closest friends. Chinasa Elue, PhD, encouraged me to start The Lassiter Firm, LLC. We met in 2004 at the University of Georgia and she continues to motivate and inspire me. Last, Bridget Knight is one of my best friends of nearly 30 years. She left her career as an engineer to follow her passion and launch Pages & Posts (pagesandposts.com), a website design and content development company. These four women have been influential not only in my career endeavors but also in my life.
Instagram: iamdrlassiter / thelassiterfirmllc
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