Meet Daniella Doyle: Owner and Lead Designer, Salt and Stem Flower Co.

We had the good fortune of connecting with Daniella Doyle and we’ve shared our conversation below.

Hi Daniella, what was your thought process behind starting your own business?

Before Salt and Stem, I had a good job, great relationship, was climbing the corporate ladder and checking all the boxes in life. My Dad passed away kind of suddenly in 2018 and it made me take an account of my life. I decided I wanted to live a life that was more full.

I am very creative, which is a trait I got from my father. All of my roles up until that point had been very structured; Legal field, Medical field, Aviation. I realized that I wanted to do something that explored my capacity for creativity. When I discovered the concept of a Flower Truck, I was instantly hooked. I knew I wanted to start one and I knew I wanted to start it in Charleston.

I had a feeling that Charleston would be receptive and that people would find great value in fresh flowers. Thankfully I was correct. My boyfriend at the time, who is now my husband, gave me his support from the very beginning and it was off to the races!

Let’s talk shop? Tell us more about your career, what can you share with our community?
Florists often specialize in either events or retail florals, I am currently doing both and plan to continue doing both. The variety I offer my customers and the engagement experience they receive brings a unique value to the Flower truck concept. For my pop ups, I choose locations whose brand I enjoy and believe in. This partnership helps promote both my business and theirs to a wider audience with similar tastes. Not having a “regular” schedule helps my customers explore parts of Charleston they may not usually visit. This exploration is why we call ourselves a “Wandering Flower Truck”. From the very beginning, I knew I wanted to “wander” through different parts of the Charleston area. I also carry this unique approach and flower varieties into my events side. I love creating the container to hold your special day, something beautiful you can put your memories into.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Charleston is great for good food, good drinks and spending time together. I would suggest any of the following coffee shops: Sightsee Coffee Shop, Downtown The Harken Cafe, Downtown, Nosh Cafe and Wine Bar, West Ashley, Blondies Bagels on DI, Brown Fox Coffee in Mt. P Lunch: Basic Kitchen, Downtown, Five Loaves Cafe in Mt. P Dinner: Leon’s Oyster Shop, Downtown, Melfi’s, Downtown, JackRabbit Filly, Park Circle, Wild Olive on Johns Island Cocktails: Graft Wine Shop, Downtown, The Living Room Bar at the Dewberry Hotel, Downtown The Citrus Club at the Dewberry Hotel, Downtown Felix, Downtown Cocktail Club, Downtown The Watch, Downtown If you’re having a beach day get Frose from one of the CO OP’s locations Activities: Walk Shem Creek park and Pitt Street Bridge, Walk the Ravenel Bridge, Visit the Charleston Artist Collective, Visit the Gibbes Museum of Art, If the Art Walk ever comes back, do one- they’re amazing. Just walk down the beautiful streets in the history district, South of Broad. Find a local Market and support local vendors! A few of my favorites are: Sunday Brunch Farmers Market, The Picker’s Hullabaloo, The Celadon Fleaestas  

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I am lucky because Charleston has a thriving and supportive small business community. There are a bushel of small businesses, most female owned, who have cheered for me, offered me advice and supported me since the very beginning of Salt and Stem. Below are a few of the small business who have helped, encouraged and inspired me over the past two years: Mimi Striplin, Owner of The Tiny Tassel, Venita Aspen of the Aspen Agency, Stacy Smallwood and Timothy Kelly of Hampden Clothing, Racheal Gordan, Owner of Grit and Grace, Jordan Richichi of JoJo Rings, Megan Pickney, Lauren Moiser, Owner of Tupelo Honey Flower Shop, Alerie Schimpff, Owner of Rosebay Floral Co., The Ladies and Gentlemen of Graft Wine Shop

Website: https://www.saltandstemflowerco.com

Instagram: https://www.instagram.com/saltstem_chs/

Image Credits:
John Apsey, of Apsey Photo (took the picture of me beside the umbrella)
Images 2, 5, 6 Photographer: Suzannah Reece Image 3 Model: Venita Aspen Photographer: Kirk Roberts Dress designer: Bhldn Image 4 Photographer: Anne Rhett Photography