We had the good fortune of connecting with Cindy Olascuada and we’ve shared our conversation below.
Hi Cindy, we’d love to hear more about your end-goal, professionally.
Muffins and Glitter (M&G clothing brand) was built with the intention to promote creativity, positivity, and promote women empowerment. Over all, bring all the creatives to dream wild and make their vision a reality. That has always been the end goal; to make a big impact in this world and leave a glitter paw print. I, Cindy Olascuada, always envisioned a world full of fashion and hugs sliding down rainbows, so created M&G to provide others with a glitter lens to this world of mine. As of now, Muffins and Glitter is currently all online and partakes of pop up shops, however we will hopefully go into local retail. Professionally speaking, we want to branch out into our own boutique and keep expanding. First locally, then nationally, and eventually on a global scale. Make it into a store that represents the brand with a pop of color, fun, a bunch of glitter, and more M&G merchandise! We want our products and clothing to bring about a beautiful message in a field of dreams. We want our consumers to feel confident and make Muffins and Glitter a lifestyle. Once Muffins and Glitter takes off into stores, we want to build a more hands on, interactive creative experience by holding summits and conferences to help guide those who have a creative side and entrepreneurial spirit.
What should our readers know about your business?
Muffins and Glitter designs, creates and builds possibilities for future generations that are yet to come. We are known as a fun, clothing and accessories brand. What I am most proud of is building a team of creatives and entrepreneurial spirits. Muffins and Glitter has a genuine message that it’s trying to get across: “Be fun, creative, energetic. Be you!” This is what we live for! We work with many young talented, creative individuals. Dancers, models, Yoga lovers, skaters, Instagram influencers, you name it! The sparkle they have in their eyes while participating in the photo shoot is what brightens my heart. They believe in the M&G message. They want to be part of something amazing and great and I believe Muffins and Glitter has that to offer. Both fashion and a fun lifestyle. Anyone can have a great idea, but to actually pursue and take initiative, it takes courage, passion, determination, and consistency. That’s part of the entrepreneurial journey and I was up for the challenge! Starting a company can be overwhelming, but definitely fun! The brainstorming, creating, product development, quoting cost factors, branding, product photography, and photoshoots. It’s all a process! However, if it is something you truly enjoy and believe in, it facilitates it to become more as passion rather than work. Most might believe that the difficulty comes from creating an idea, but the hard work actually is maintaining that vision, flourishing it, and being open to rebranding and staying innovative. That has been the most challenging, but I believe the key to being successful is staying true to your band and focusing on what the consumer wants and needs. That’s something I have learned; to create what the consumer wants the brand to make, even if I might have another idea towards it. What I want the world to know about Muffins and Glitter (M&G clothing brand) is that we are here now and forever to stay. I want to leave a creative legacy for upcoming future generations. If I can do it, I want others to know that their dream is possible too. They just have to brew up their dreams, take action, and make it happen!
Any great local spots you’d like to shoutout?
Midtown/Downtown Area I could literally forever explore Midtown and Downtown. There are so many places to visit. I enjoy biking so the Beltline and Ponce City Market would make high top on the list. If you don’t have a bike, no worries! Check out Atlanta Bicycle Barn. You can rent one out and ride down the beltline, check out the cool murals and graffiti by the skate park, and discover a good grub spot. Superica is a popular spot. It has traditional Mexican dishes such as chile rellenos, barbacoa tacos, fajitas, and so much more. If you are by Ponce, then you can stop by Minero to try out their spicy chilaquiles or burritos, or Tasty China Jia to try out their organic dishes made with authentic spices from Asia. Besides the Beltline and Ponce you can scope these other restaurants: The Vortex (Midtown and Little Five Points Location/ Bar and Grill Spot) Cafe Intermezzo (Variety drink menu both cocktails and coffee / European coffeehouse) Savage Pizza (Great pizza and comic book aesthetic) La Fonda (The Paella is the best!) La Hacienda (Great mimosas and Tex/Mex food) Bone Garden (Hidden spot but worth a try, food and aesthetic are to die for) Gypsy Kitchen (Great roof top place, good music, and food) Ibiza Night Club (Fusion Mix of Music / Night club and hookah lounge) Loca Luna (Great Food and fun dancing atmosphere) Eclipse Di Luna (Fun Music and Tasty Food)
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to profoundly thank those who believed in Muffins and Glitter since day one. Mostly, my family who have been a great support into executing this vision into real life. My younger sister Kimberly Olascuada who helped with the product development and inventory, and my brother Mauricio Olascuada who played out with the behind the scenes of each photoshoot and provided outstanding product photography. My mother Julia that always enabled motivational support for both me and my brand. And all my friends and loved ones, whom have been a great support and part of this entrepreneurial journey of mine! The beautiful models that took part of the M&G shoot and were able to capture my creative M&G vision. Thank you to everyone!
Facebook: Cindy Olascuada / Muffins and Glitter
Other: Personal Branding IG Handle: @cindyolascuada
Photographer: Mauricio Olascuada Cindy Olascuada