We had the good fortune of connecting with Cheryl Louden-Kubin CSA and we’ve shared our conversation below.
Hi Cheryl, can you walk us through the thought-process of starting your business?
I started in the casting ‘biz’ right out of college. I was hired as an assistant to answer phones in a busy casting office in Miami. I had studied acting all of my life and so casting was definitely in my wheelhouse. I found that my acting training was of great use in directing the talent through the audition process. I worked for that same company for about 6 yrs and then went to do in-house casting for a top 10 series. After that show wrapped I opened my own casting company. It was time for me to fly. My thought process was that I felt I knew the business well enough and I was confident in what I had to offer. It took about a year to establish new contacts/clients. It’s very freeing to be your own boss. I always assumed the responsibility for all the jobs anyway…. Now, after almost 40 years in the casting business I am in Atlanta and I get to choose who I work with and for. I am at that point that I want to work with people who truly respect what I bring to the table.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a casting director which means just that- I direct the casting. The Producer hires us to find and audition the talent for the project. If it’s a film we usual have more time. Commercials have a very fast turnaround. I pride myself in being able to choose which scene or action is good for the audition. The director needs to see a good sample of what the talent can do/bring to the part. But if I see 200 people in one day for a commercial I need to move people through. Now everything is digital (because of covid) so we will get 1000 submissions for one role. My job is to look through all the submissions and ask talent to tape and then go from there.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the Aquarium, CNN tour, the covered bridge in Roswell, Marietta Square, Stone Mountain, Blue Ridge, Ponce City Market, Lots of great places to eat. We love LaStrada in Marietta.
Who else deserves some credit and recognition?
Dee Miller/ The Casting Directors Inc.