We had the good fortune of connecting with Chelsea Roberts and we’ve shared our conversation below.

Hi Chelsea, we’d love to hear more about how you thought about starting your own business?
When starting True Roots Hair Care, my only thought was “I am sick of using these expensive big name products that don’t even work for myself or my family”. I wanted to BE the change I was asking for. I wanted to create something special for all natural textures that was made with organic ingredients, no artificial coloring and no harmful chemicals. Once I felt like I found my calling, I got to work researching and creating the best ingredients to use and how to create, store and package each item. I researched my target audience to see what they were actually asking for and then I started getting all my ducks in a row. I noticed early on in my natural hair journey that the saying “You Have Good Hair” isn’t true. I am Good to my hair, so in turn my hair is Good to me is what the saying should be. Using the right products isn’t enough though, protective styling and using the least amount of heat or manipulation is a huge part and they should all work together in sync. You shouldn’t have one without the other. I was dedicated to creating and maintaining healthy, natural hair.

What should our readers know about your business?
I am a 29-year-old wife and mother to two beautiful children. I started True Roots Hair Care In August 2017. I went through the big chop about a year and a half earlier and started my natural hair journey after 22 years of having relaxed hair. Starting out with all of the high end, big-name brands like everyone else in the natural community & I was loving my results. However, I noticed that every so often my hair texture and pattern would change and the hair care I was using no longer worked properly. I spent so much money on products for me and my family I was going BROKE! In January of 2017, I decided to be the change I was asking for and started searching for ways to create my own natural, handmade products. By August of that year, I was ready, I had come up with the perfect name and the best products for ALL hair types and textures. True Roots Hair Care was born.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I absolutely love the city of Atlanta. Recently, my friend and I visited the Black Hair Experience where you can take interactive photos with black hair booth sets. The GA Aquarium is also a site to see as well as the Atlanta Zoo.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would personally like to ShoutOut Bryana E. & Harmony, Bryana is someone very close to me and she is a huge part of why True Roots was started. In 2016, we started working for a holistic ear candle company. The owner, Harmony, is all about leveling up your mind, body and business. Harmony and Bryana both saw potential in a young natural queen and both believed I had more to give to the world than just being a warehouse associate. Bryana already knew the problems my family and I were having with our hair products, Harmony wanted to know my passion. After a few discussions she basically told me what she saw in me. Bryana and I started working together on a logo for my new brand and the labels for my products once the plan was in motion. Oh, BTW Bryana is a self taught graphic designer. They are both amazing and my current success is definitely contributed to them both.

Website: www.truerootshaircare.com

Instagram: www.instagrram.com/truerootshc

Twitter: www.twitter.com/TrueRootsHC

Facebook: www.facebook.com/truerootshaircare

Other: You can also find us on the SHOP app. iOS & Android

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.