We had the good fortune of connecting with Charlie and we’ve shared our conversation below.
Hi Charlie, we’d love to hear about how you approach risk and risk-taking
I love taking risks, they allow you to grow. They also allow you to fail forward if it doesn’t pan out. It’s important to note that my risks are calculated to a degree but they are still risks because it’s no guarantee that they will work out. Whenever I release a new collection I am taking a risk, some items may sell out instantly, some items may not sell out instantly, some items may not sell at all. However, it gives me data about my customers that I need to determine their needs, likes, and wants for future collections. Starting your own business is a risk in itself, most start ups fail within the first five years of business. I was armed with this information and still decided to go for it so I guess you can say that I’m a risk taker.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Glamour Society is a luxury boutique that aims to motivate, inspire, and encourage women worldwide to be the best versions of themselves. We accomplish this mission by offering quality clothing at an affordable price, giving our customers great customer service, and creating a branded community that allows women to be unapologetically themselves. As a company, I am extremely proud that I am able to touch so many women and make them feel beautiful on various budgets. It honestly fills me with joy seeing women in my clothing during their special life moments.
I am where I am today because I took risks and failed forward. Entrepreneurship has not been easy, but the road to success never is. I have experienced financial and mental setbacks. I experienced financial setbacks by purchasing items that I assumed would sell and didn’t because I didn’t have or use the customer data. I experienced mental setbacks by letting every little thing discourage me from the journey. Business is risky and an under-educated business person is riskier. I didn’t know that it was a set of processes and procedures that you follow to purchase, market, and sell an item online. I also didn’t know about business credit and how to leverage OPM (other peoples money) to scale my business. To overcome these challenges I became obsessed with educating myself on everything that I could related to business. Not only did I become knowledgeable about each topic I actually applied what I was learning to my business. I also learned to remove my emotions and to use a perceived “setback” as a lesson not a road block.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
My best friend and I are very chill people so our week would consist of a lot of eating and chill activities. I would take her to Chateau Elan for wine tasting, Kabobland to eat and catch a vibe, we also love oysters so C&S Seafood and Oyster Bar as well as Louisiana Bistreaux for dining during the week. I eat a lot of vegan food so we would also stop by Bar Vegan to hear my favorite DJ, DJOOHLALA and enjoy some vegan cheesesteaks. For our chill activities we would go to Sweathouz Sauna, ride scooters downtown, get gelato at Paolos, go bowling at the Painted Pin, and maybe catch a movie. I’m honestly a homebody so most of my go to activities include going out to eat.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
During this journey the support of my family, especially my late mother Cristal Lane, have always played a huge part in my success. They encourage me regularly, they support me in any way that they can, and they pray for me. Having a strong support system is imperative to being successful as an entrepreneur. Entrepreneurship is a journey that is ever changing and challenging, if you don’t have a solid support system the weight of running your own business can quickly become a burden which can lead to failure.