We had the good fortune of connecting with Charde’ Wise and we’ve shared our conversation below.
Hi Charde’, can you walk us through the thought-process of starting your business?
My thought process behind starting my own business was to begin a journey in life that genuinely makes me happy. Sometimes life can be filled with so many obstacles that you may not necessarily want to take or do which can make you unhappy. I was tiered of being unhappy in my day to day job making someone else dreams come true.. I wanted to build a brand that represents me and who I am to share with the world meanwhile being happy while doing it. I am an avid advocate for women empowerment and my brand represents every bit of it.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
What sets me apart from others is that I done a lot of my research myself to start my business. Not only that, but I built my business while having nothing to spare honestly but I made it happen. There were times at the start up of my business where I would invest in products for my business before paying my rent because I was confident in what I had to bring to the table. I believed in myself more than anyone could ever believe in me. I took a bet on myself and it paid off. Being a business owner comes with many different challenges and obstacles. The biggest obstacle that I have endured within my business I would say has been marketing. I am still til this day learning more marketing skills and what best marketing tactics suites my business. I feel as a business owner you are constantly learning how to elevate your business no matter how long you have been in business. Some of the lessons I learned along the way is to believe in yourself and what you have to offer, execute knowledge on your products or services, research and be up to learning continuously throughout the process and last but not least shoot for the stars-do not give up!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Some of the best spots in the city for me that I have experienced so far: Eat wise I would say Little Azios (East Atlanta), they have the best Salmon and rice as well as Chicken Alfredo, Jamaican spots (I cant remember the name of them) but I would go there for the Oaxtails and rice, American Deli because they have really good chicken wings and fried rice, and also Piccadilly for the variety of soul food you can get there.
As far as drink and hangout, there is no one place I could give because there’s a lot of good places to hangout and drink here in the city. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
As I would love to recognize one person in particular for support and mentorship, unfortunately there is no individual person that has given me constant support, mentorship etc. There is a multitude of people that has given me support and encouragement which mainly comes from my family. My family has been rocking with me since the start and has never given up on my dreams. As far as mentorship, honestly YouTube and just self research but no one individual has been a mentor throughout this process.