We had the good fortune of connecting with Celena-C. “Serenity” Moore and we’ve shared our conversation below.
Hi Celena-C. “Serenity”, we’d love to hear more about how you thought about starting your own business?
Initially my thoughts were become great at what I do and then use those skills to never have to work with or for people who want me to shrink myself. However, having lupus, it turned into the NEED to have a flexible schedule and still create enough revenue to maintain the lifestyle I’ve become accustomed to.
What should our readers know about your business?
Tech On The Way is a mobile auto & diesel repair service that provides professional shop benefits to the Atlanta metro area by an ASE certified technician. I pride myself on breaking the “shady mechanic” stigma that so many have unfortunately been used to, myself included. Most clients come to me with high anxiety about being ripped off or simply just not getting their vehicle fixed properly. However, the vast majority of my clients become repeat customers. I think the fact that it’s a professional technician performing the repairs that really pays attention to detail and goes the extra mile is what makes the biggest impact and helps puts them at ease. Especially the women that hire me. They feel that male technicians either speak to them in a condescending manner or objectify them. They feel safer with me and I do my best to explain things in ways to help my customers understand thier vehicles better. I also stay current with both the auto and heavy duty commercial industries by studying the latest software for computer diagnostics and having a vast amount of tools to get the job done right the first time! Being a mobile mechanic once was just a handy guy with a few tools who could change parts, now customers are getting top shop quality conveniently brought to thier home, place of work, and even the side of road when their vehicles break down, and all for a more affordable price than the dealer.
I’m most proud of what I have been able to accomplish with almost every obstacle against me and being able to use those accomplishments to help others along the way. Yes achieving goals is amazing, but helping others gives me the greatest satisfaction. I remember vividly how my early life felt and believing that if I just had a little help, I could achieve so much. Unfortunately, that help came far and few in between. So I look forward to giving that assistance I didn’t receive to anyone that’s in my power to help. I’m also excited about what I’m building and what that means for other women now and in the near future.
I perfected my craft until being a woman didn’t hinder me the way many had thought it would. To go from only knowing the word “ratchet” as slang for a weapon or ghetto behavior, to working on cars, trains, semi trucks, and even being a Foreman for one of the largest transportation companies in the country. I made sure that my skillset outweighed being black, being a woman, being a lesbian, being a felon, being a child that grew up in the streets and in the foster care system, and then some. I made myself undeniable. I also made sure that what I could do in the physical was also backed up on paper. Early on in this journey, I found that for the most part, when you are good at something, people tend to reserve thier usual judgement and give you a chance. I then took those chances and turned them into seized opportunities. Those opportunities became the steps I used to climb out of those unfortunate circumstances with.
I think the word easy is based on our individual perceptions. Nothing worth having is easy, but when I look back over my life, where I’ve come from, and what I was able to do with the little I had, I feel I did it with more ease than I thought it would take. The hardest part is having lupus. People assume that as an entrepreneur I chose how my days go, when the truth is I am at the mercy of my condition. I only get to do what my body allows me to and it varies from day to day. I had to become extremely proactive person. When I feel well enough, I do everything I possibly can in preparation for the days when I can only do the bare minimum or nothing at all. When it’s clear being a public speaker, mentor, recording and performing artist, serial entrepreneur all in addition to being a mechanic is extremely physically, emotionally, mentally, and spiritually taxing for even the healthiest of people, preparation is the key to success!
The most important thing I’ve learned is to believe in myself, even though my mistakes. I used to punish myself for my mistakes and believed that I alone, with all my obstacles, wasn’t enough. Once I let go of fear and chose faith, that’s when things changed for the better. Another important lesson was for me to show up! Many people speak of what they want to accomplish, but when it’s time to do the work, they don’t show up. I am dedicated to being determined to succeed, even when I don’t know how. Also, survivors guilt is real. You can’t manifest your dream properly if your constantly worrying about every person that ever did a nice thing for you. Just because your doing well in life and they haven’t found their way or found it yet, doesn’t mean it’s up to me to help them find it.
I guess I just want people to know that I am more than my story. There is a living, feeling person behind the films, interviews, music, and accomplishments. I’m still on my journey and everyday trying to figure it out just like them. There’s a hip-hop documentary out that has been and still being featured in various film festivals since early 2021 called “The Remedy”. It shows me and in some very vulnerable moments while I speak on parts of my life. The bulk of the responses I’ve received about that film and interviews I’ve done over the years has been how inspiring my life is with all that I’ve overcome. What I feel people miss is that alot of these obstacles aren’t my past, they are my present. I’m still working through these things and it’s very difficult, I just refuse to be defined by it. My life’s story isn’t just to inspire. It’s a way for you to see yourself through my eyes and build your own narrative on how you overcame your impossible odds!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hmm that’s tough because I work so much. I feel I haven’t really been able to submerge myself in all that is Atlanta. However, my best friend is just as much of a weirdo and work-a-holic as I am. Plus my wife usually plans all the outings lol. So if it was left up to me, I would take her to see MLK’s house, then rent scooters and ride through Piedmont Park to people watch. We would definitely go to Quick Shot and the Rage Room to for some much needed stress relief. Definitely gotta go to the Trap Museum, she would appreciate the blatant hustle lol and for food, I would go to Slutty Vegan. We would have to eat before going, so by the time we stood in line for 4 hours, we’ll be hungry again!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This is an extremely hard task. I feel like those that I learned lessons from whether through negative or positive experiences, were all important to the process. However, if I can only name a couple, my wife would be first. She is everything love in one. Having her support was the catalyst to me transitioning from being good to being great. Then it would be my old high school ROTC Sargeant. Howard Peele. During a very difficult time in my life when I living the poem Invictus and wanted to give up, he screamed “Moore! Pain just means your alive. When you stop feeling it, that’s when you worry.” Something in his voice made me believe him. From then on, anytime I wanted to quit, I would hear him in my head giving me the courage to get up. His words are forever embedded in my character and even more, allowed me to accomplish things I would have talked myself out of trying.
Facebook: SerenityakaTDB / TechOnTheWayMobile
Yelp: Tech On The Way Mobile https://yelp.to/1bmH3mIxtqb
Photo credits: @echophotographix @outtherenj