We had the good fortune of connecting with Carol Brown and we’ve shared our conversation below.
Hi Carol, what was your thought process behind starting your own business?
“Carol, please make some of your hot sauce and coleslaw salad” that became a usual thing family and friends asked from me to prepare for their gatherings. My husband encouraged me to package this sauce and market it to the public and that’s where it all started.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Several local farmers markets I attend; the question is always, “What is Wawa Sauce” Wawa Sauce is a fiery yet soulful hot sauce with a thick consistency perfect for dipping or cooking. Wawa sauce adds heat and flavor to your nutritious food. Currently, I have two flavors on the market “Mild or Hot” Wawa Sauce.
I’m super excited and proud to share my progress to the world! After a long time research on which direction to go and how to package my products so I can market to the public,I came across some courses which I joined at the University of Georgia and obtained my licensing with Department of Agriculture. A dream come true indeed.
“Nothing in life comes easy, you have to work hard and earn it” I heard that so many times growing up from my mother whom I’m so proud of and get some entrepreneur motivation from.
2019, I invested time and money towards marketing my products by attending huge festivals held here in the metro Atlanta. I had several plans for 2020, however we faced a very challenging pandemic which placed my plans at a pause. As a wife, mother, an administrator for our trucking company and as a professional employee,time was
always an issue balancing everything with Wawa Sauce, yet I still never gave up on my dreams and I do believe the best in yet to come.
As a young girl, that moved from Malawi to the USA to fulfil my dreams, I’m super proud of my accomplishments and I encourage anyone to write a plan, pray about it, take small steps and watch God move and shift you in the right direction. To God to the glory, my husband, my children, family, friends and a beautiful community that supports me, I’m forever thankful.
2022 has bigger plans and I’m so excited to share more in the near future
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
So many beautiful places to visit here in Georgia, definitely downtown Atlanta sight seeing the Georgia Aquarium, the world of Coca-cola, Mercedes Benz dome. Shopping at the mall of Georgia, local food and drink businesses in Gwinnett county like D’Floridian, Lawrenceville. Slow pour brewing company, Lawrenceville Cloudland winery, Buford, Tequila Mama, Suwanee. Nice parks: Tribble Mill park, Freeman’s mill park, Stone Mountain park , Suwanee Greeway Trail
Local Farmers Markets, Suwanee Farmers market, Snellville Farmers Market, Slow pour Sunday Market, Halcyon Farmers Market.
Who else deserves some credit and recognition?
My husband has been so encouraging, he saw so much potential in me that I didn’t see in myself.
Facebook: WAWA Sauce