We had the good fortune of connecting with Candace Ramsey-Brown and we’ve shared our conversation below.
Hi Candace, can you walk us through the thought-process of starting your business?
I’ve always had thoughts of entrepreneurship in the back of my mind. I loved the idea of being able to build something great from the ground up by my own rules. I had some good roles during my corporate career and I learned a ton that helped me build the skillset I have today to help me run and grow by business, but I never felt very passionate about the work I was doing. I got to opportunity to work on some amazing billion dollar brands for large corporations, but I knew that wasn’t what I wanted to do for the rest of my life. I have so many friends who have started businesses or nonprofits, and finance was a common pain point for many of them. They needed expertise in this area, and I knew that I could help. So, I started my consulting business on a part-time basis, helping friends and referrals from my network, and I eventually decided to leave my corporate job and work my business full-time and haven’t looked back. I love the impact that I am able to have partnering with smaller businesses and organizations and it feels nice to be able to use finance skills on work that I can feel more passionate about.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Purpose Capital was founded with the goal of providing financial solutions for mission focused founders and leaders of high-impact organizations. Finance can be intimidating for many, I really want to help change that because it is so important for business owners to understand their finances. That could be the difference between having a successful business or not having one at all.
One of the great things about the roles I had in the corporate world is that they were very cross-functional. It was not uncommon for me to be in a room and be the only finance person there. This helped me get really good at breaking down complex financial analysis in ways that are approachable and digestible for non-finance professionals. This is so important for my work today, because most of the time when people come to me it is because they don’t have the finance background and are looking for someone who can provide that subject matter expertise. My ability to communicate with people with various years of experience, background and finance knowledge, makes my services unique.
This journey of entrepreneurship has not been easy. There are challenges everyday that I have to overcome. I have to wear so many different hats throughout the day. I have to do the work of my business – delivering quality support, guidance and deliverable to my clients- and also work on the the business – marketing, administrative, sales. Its a lot. Luckily I have been able to grow my business to the point where I can outsource some of the more administrative/internal tasks, but its not something I can completely ignore. I also had to get comfortable with rejection. Not every proposal leads to a new client, but the key is to not get discouraged and know that you will get connected to the right people who will need your services.
Just. Keep. Pushing….and Pivot when needed.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Spring and summer is a great time to be in Atlanta. In the era of COVID, it is great to live in a city where the weather permits you to do outdoor activities for a majority of the year. I love to take friends to the breweries on the WestSide Beltline. Its family friendly, so I find its nice for the adults to feel like they are “hanging out” but you can bring the kiddos. On of my favorite restaurants is TWO urban licks. I’ve been taking friends here before the Beltline was built, but now that is just an added bonus. I also like to support the smaller restaurants in the neighborhood of East Point/College Park and there are some greats on Main Street.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are a lot of people who have provided support for me over the years (my parents, friends & family, the Michigan Ross circle, my Spelman sisters) but I’d have to say my number one cheerleader in my entrepreneurial journal is my husband, Askia. He definitely pushed me to get over my imposter syndrome, let go of the fear of leaving a nice corporate job, and gave me the encouragement I needed to bet on myself.
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