We had the good fortune of connecting with Brigitta Hoeferle and we’ve shared our conversation below.
Hi Brigitta, how has your background shaped the person you are today?
I was born and raised in Germany, by two German parents, in a 600 people village outside of Stuttgart, surrounded by gorgeous vineyards. When I was about 5 years old, I saw an ad on our little TV, showing little children, covered with flies, with bloated bellies sitting on pure dirt, with no future in sight. I cried, my heart was heavy, I wanted to help. I told my parents that I need to help these children and my father said: “You’re a tool for humanity, keep showing up with your love and kindness” and my mother said: “You can do whatever you put your mind to.” None of them told me how to do what I was about to do: gather all my friends in the village, get each to pack up their toys they no longer need and create a yard sale in front of the “backing house” in the center of the village. We were determined to make money that we can donate as a group. And we did! We made `160 DM (Deutsche Mark) and donated it to Bread for the World. Weeks later I received a letter from the organization thanking me for my contribution and the impact it made. That was the beginning of the impact of my success. You see, we are all programmed by our environment, by the people we are surrounded by and the things we feed ourselves (physically, mentally and emotionally). And that creates our success patterns. My success pattern were programed early in my live very deeply: first of all through my parents, that always believed in me, allowed me to be independent and supported me in my endeavors (although they never had money to support me, they always gave me verbal and emotional support. And secondly through my own drive, supportive belief system and tenacity, owning that I am a tool for humanity (whatever that meant back then, when my dad planted this deep belief in me) and thirdly through my never ending love for the greater good: in anything that I do, it must always be a win/win/win: a win for the “other” person/organization that I am working with, the surrounding community and myself.
What should our readers know about your business?
I came to the United States in 2004 with a business plan in hand to build a Montessori School for my children (Amelie was 18 months at the time, Ana was not born then, yet). My background is in Education and Marketing, I was successful in Corporate Germany, worked with companies like American Express in Stuttgart and a Publishing Holding Company of the Murdoch Group in Munich for many years. I wanted to give my children the BEST education I could possibly give them! And I wanted to do that in a country that provided more possibilities for us all – business, quality of life, opportunities and growth. And I did. We (Christian, my German husband, Amélie, our baby girl and I) moved from midtown Munich to a small town in Tennessee, to build a Montessori School in 2004. The move of our entire household, the costs connected with this move, the documents, paperwork, transition from Munich, Germany to Tennessee, USA was a huge task that I took on. And no, we were not expacts, that means, no employer or company backed us up with any financial, organizational or emotional support. My in-laws, friends, family said: “What if this huge transition of this “idea” is not going to work out? What’s your plan B?”. My reply was: “What if it’s going to WORK out? There’s no plan B, because there’s only growth and learning – not failure”. That’s one of the biggest lessons I keep repeating to my children and to my clients: “There is no FAILURE, only FEEDBACK and LEARNING”. This principal has served me very well. Where there times I wanted to throw in the towel? MANY TIMES! And I continued to get up and keep going. I started the school with 3 students in 2005, I exited the day-to-day operations in 2016, handed it over to Andy & Rachel Renwick, who are a HUGE blessing to the school and today, during the pandemic, we grew to over 80 students with soon to enroll another 45 students, ages 3 months – 12 years. During my time successfully building the Montessori School, I was also invited to sit on the Board of Directors of our local Chamber of Commerce (being the only female and appr 25 years younger than all the other board of directors around the table). I started investing heavily in business and personal growth, built another coaching and consulting business and gave necessary advice to parents and educators. I was invited to speak from stages all around the US and in Europe and soon became the Lead Coach of the largest Self-Development Company in the World and then the fast-tracked female Speaker for the same organization. In 2016 we moved to Atlanta, as our children were ready to seek more opportunities and go to High School at an Entrepreneurial High School in Midtown Atlanta. That was also the time that I was approached to purchase a long established NLP institute (est. 1986) by one of my fellow speaker and trainer friends and mentor Leif Roland, who initially founded the Institute. We purchased the Institute in 2017 and have been constantly growing it, onboarded world-renowned speaker trainers and experts as part of our faculty and training large corporations and amazing individuals. The lessons I hold so dearly are: Tap into your success strategies: if you’ve done it once, you can do it over and over again. Anyone that leaves behind their family, their country, their home has enough tenacity to build something great, it’s a choice. It takes work and drive and power. It’s already within each of us, it’s our choice daily if we want to go for it, or choose the comfortable way. Success is not comfortable – but it’s worth it – for my family, my greater community, myself. It’s not easy – but its worth it. What keeps me going daily are the 4 agreements: Always do your best with the resources you have at hand Never take anything personally – it’s not about you Don’t ever assume – ask clarifying questions Be in alignment with your words and your actions
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We would eat and drink on our front porch, start with celebrating each day with Mimosa’s, bake together, cook, together. We’d go rafting, hiking, to the beach, pack a picnic and go to the park. One day we’ll go hit all the good thrift stores and the next day we’ll hit all the designer boutiques, we will record ourselves being silly, dancing. And go out to dance in the open, listening to an open air festival, meet new people, hang out with old friends, introduce her to my friends. Laugh, eat, dance, ride our bikes around town.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to my mother, who is one of the most hard-working women that I know. At age 83 she still looks like a stunning 60 year young powerhouse and is very successful in Real Estate. AND: My husband Christian, partner in love, life and business for over 20 years, he puts up with my ideas, my drive, my often “Ready-fire=Aim” ambition and “strategy”. He is the rock in my life, he’s the left brain to my right brain, he’s the knowledge balance to my emotional side, he’s the one that asks the deeper questions which makes me even better at what I do. He’s the best father any teenage daughter could possibly ask for. He’s the one cuddling with our daughters after a full day of work, when I already passed out sleeping, after he cooked and took the dog out. AND then there are our 2 teenage daughters: my deepest, widest and greatest WHY anyone can have and ask for: Amélie & Ana. Both gorgeous and humble beyond means (and they don’t even recognize how beautiful they are inside and out). Both have already created their own business on their own terms, perpetuating what they observe in a very positive and supportive way.
Other: https://www.pinterest.com/nlpatlanta/ https://info.beekonnected.com/Brigitta-Hoeferle https://crackmycode.com/hoeferle