We had the good fortune of connecting with Brax “WhoisBrax?” Francis and we’ve shared our conversation below.
Hi Brax, we’d love to hear about how you approach risk and risk-taking
I think there is a certain level of risk that comes with every decision we make, and in order to elevate you have to take some risk. I just recently had to ask myself “what am I willing to risk to purse my dreams?” and after I asked myself that question I quit my 9-5. I like to take calculated risk and do everything I can to make sure things go the way I want them to go, but they are still risk none the less. You have to be willing to bet on yourself, before anyone else can take that chance on you.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I’ve always been a fan of music and grew up around a few people in the industry, however I never entertained the idea of becoming an artist until I went to college. I used to sit in my dorm room and just question if school was for me. I promised my mom I would get a degree, but I always knew I was never meant to work for somebody else. The music started as just a hobby, and I would just make songs for fun with friends. Over time it grew into an outlet for me to tell my story. Once I started releasing music, I began to notice people gravitate towards it. I began to really take it seriously once people from all over the world started to reach out and tell me how they liked my music. I’ve come a long way, but I’m nowhere close to where I want to be and I’m ok with that! I’ve learned to fall in love with the journey, because regardless of what path you take, you’re going to face adversity. I’m not a superstar yet, but I’ve still had the opportunity to do some really dope things such as perform in places like Houston, New York, Miami, and even here in Atlanta. I’ve had the opportunity to work for some big music labels such as Cash Money and L.O.U.D Muzik. These experiences motivate me to keep going, and also remind me there’s people betting on me. I don’t want to let those people down and that fuels me as well as my music. Those people know I’m “The Answer” and now it’s time to show the world.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It’s so much to do in Atlanta, and I honestly don’t know if a week would be long enough to do everything. I would definitely have to introduce my friends to Little Five Points. I love shopping and looking through vintage stores, and you never know what you are going to find. Another spot I’d have to take my friends is Bonfire Atl. It’s an event hosted every Sunday where people come to just hangout and vibe. They have a bar, food trucks, silent listening party, and artist performing. I’ve had the opportunity to perform there and meet some really cool people. Some of my favorite food spots would have to be Slutty Vegan, El Indio, and Krog Street Market. If it was a friend of mine that was an artist we would have to check out the legendary Stankonia studios and try to book a session. Lastly, I would cap off the trip with a visit to Magic City! I cannot think of anywhere else with better wings than Magic City Kitchen, and it comes with a show.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people in my life that have helped me get to where I’m at. I have to give credit to Mike Maven. He is the one that truly inspired my decision to start making music. Mike was the person that took a chance on me and helped me level up my career. From introducing me to Cash Money, to producing my most popular song, Cloud 281, he has played a big part in my career. I also have to give a shout out to my team at “Can I Kick It?” Terry Tetris and Big Mike. They helped me build my sneaker business as well as played an instrumental role in my development into a businessman.I’ve literally traveled the whole US with them from sleeping in the car to traveling hours to sneaker conventions. I also have to mention my team at FLK Creatives. Spirit Porter, Myles McNair, Kat Wilson, and Delmar “Grave Digga” Graves who all played a key role in the success of my Who is Brax? EP” which has accumulated a total of 84,000+ streams as of now. I could of not gained that kind of traction without them.
Other: Spotify: https://open.spotify.com/artist/212A3T7VLEFjk7hozhF9qH Apple Music: https://music.apple.com/us/artist/whoisbrax/1437688150 Soundcloud: https://soundcloud.com/whoisbrax Can I Kick It?: https://www.canikickit.com/