We had the good fortune of connecting with Beverley Theresa and we’ve shared our conversation below.
Hi Beverley, how has your work-life balance changed over time?
My work-life balance has changed a lot over the past few years. When I first started my business I was into “hustle culture”, basically working ALL the time and sitting at my computer for 12 hours. While, yes, working on marketing my services was important, but it played a huge factor in the distance I set between myself and my friends/family. After 2 years I hired a virtual assistant and she is a vital member of my team that I can offload work to which has allowed me to spend more time with my hobbies and people I care about.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Throwdown Social Media basically helps businesses not suck at social media marketing through training, consulting, and speaking at events such as conferences and annual general meetings.
I have always been involved in social media marketing, in 2008 businesses reached out to me because they saw me being heavily active on Twitter and they wanted to know how they could use it to market their company. I didn’t realize this was something I could take on as a job. In 2015 I started the social media department at one of my city’s largest digital marketing firms and after 2 years there, I decided to launch Throwdown Social Media as I was getting a lot of requests from clients wanting to work directly with me.
It wasn’t an easy transition to leave the comfort of a salary full-time job, but I knew it was something I had to do for myself. My end game has always been working for myself so I took the leap. At first, I was very stressed out but because I was so motivated and dedicated to making it a success, that mindset really helped me build my business to what it is today.
Some lessons I’ve learned along the way include being able to say “no” and setting boundaries with clients, not working for “exposure” (exposure doesn’t pay the bills!) and staying true to who you are.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The one person I can attribute my successful business to is Libriel Padilla. She was a coworker/friend of mine at a previous position I held. I was miserable and not doing what I wanted to do for work, one day she looked at me and said, “Why are you wasting your time here?”. It was that one statement that lit a fire under me and motivated me to do what I actually want to do for work, to help others and to dive head first into social media marketing for businesses.