We had the good fortune of connecting with Arielle Hawthorne and we’ve shared our conversation below.
Hi Arielle, what was your thought process behind starting your own business?
At the time my mindset was on providing access to great tasting vegan food outside of my own kitchen. When I changed the way I eat I found myself underwhelmed with the usual options that I was presented with while dining out.
What should our readers know about your business?
Aside from our stoner film themed menu, what sets us apart is how we put a plant based twist on a household favorite. We are more than just a plant-based burger joint, we put together tantalizing combinations that make your taste buds dance. Our food is bursting with flavor and not to be confused with your stereotypical bland vegan food that most omnivores assume we eat.
We got to where we are today through commitment to improving. There has been a lot of trial and error and we are still learning. It is important to pay attention to your customers’ preferences while also keeping the needs of your team in mind. All parties involved help to make us successful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would definitely have to check out a couple street festivals and maybe hit up State Fair or Summerfest depending on the time of year. A boat ride on Milwaukee river, the bar scene downtown and a stroll on the lakefront would be in the plans. We could check out Milwaukee Public Market for a variety of eats, drinks and sweets! There’s so much to do here.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A big thank you to Cheryl Mitchell who is no longer with us but believed in our mission, As well as WWBIC/SPARC who continues to support us with continuous information needed to stay profitable.