We had the good fortune of connecting with Annisa Morgan and we’ve shared our conversation below.
Hi Annisa, what was your thought process behind starting your own business?
I created Dollarsat10, a nonprofit organization that teaches parents and their children the importance of financial literacy. The goal is to transform our children’s lives through financial education, teaching them early how important it is to be financially educated (one child at a time). I believe that by at least the age of 10, children should be exposed to real topics on finances, the way I was. To help me and my organization spread the word, I authored a book titled “Teach Me How to Money Now.” It is comprised of the money-saving lessons I have learned and applied in my personal life throughout the years. These lessons will teach adults and children how important it is to be financially literate and responsible.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Dollarsat10 is a 501 (c) (3) certified nonprofit organization, a unique organization for families, which teaches transformation through financial education. Dollarsat10 was birthed from my experience of handling my own finances from the age of 10. We encourage the teaching of financial education to the family unit as a whole, we believe that financial education should start early and simple. We share simple ways families can start saving, such as the Dollar Challenge Family Game and our Special Occasion Letter that families can send to their loved ones to ask if they would invest in their children’s goals instead of always giving toys or games. We share about the importance of understanding credit and how to leverage it at a young age. We also provide age-appropriate financial information such as the art of negotiation, so much money can be left on the table because we were never taught how to effectively negotiate early. I am most proud when I receive a call or an email from a parent who has opened a bank account for their child for the first time after reading my book. Or a family telling me how they have started the Dollar Challenge Family Game and the lessons on saving that it imparts has helped them. I am motivated when a grandmother tells me she wishes she had access to this information as a child but she is happy she can help her grandchild get what she didn’t have. Dollarsat10 offers a holistic financial approach for the entire family. While most other financial education companies focus on only adults we believe that including the children, will have a lasting generational impact.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love to cook so I would get some of my favorite recipes from @kaylaskitchenja on Instagram to cook for her. I would introduce her to the Dynamic Lifestyle Studio which now offers very exciting workout classes via zoom. My friend is an avid runner so we would hit up the Suwanee Greenway Trail and the Silver Comet Trail. Other places we would visit are the iconic Martin Luther King Jr. National Historic Site and National Center for Civil and Human Rights.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My shoutout goes to my parents and my grandmother for all they have instilled in me. I thank my parents for recognizing the importance of teaching me from an early age how to effectively manage money. I also want to recognize my high school sweetheart and husband of 19 years Gregory, who is my rock and support system. He is a great dad to our three boys Gregory, Jaiden and Cooper, phenomenal young men who we are very proud of. My mentor Dr. Lucille Farrell-Scott is an incredibly masterful, transformational coach. Her values-centered guidance challenges me to think beyond just “a career” and build on my passions and strengths as I fulfil my life’s purpose.