We had the good fortune of connecting with Aniyah Rasheed and we’ve shared our conversation below.

Hi Aniyah, is there something that you feel is most responsible for your success?
Transparency. Owning a business is not easy, and at times things don’t always work out according to plan. So, I always try to remain 100% transparent with my customers to not only put them at ease but to also remind them that I am still human and that things happen sometimes. During these transparent moments though, I ended up realizing that doing that for them, helped them trust me a lot more, and made them want to return or recommend me to other people. Unfortunately, so many people have had bad experiences with small businesses when there was an issue, so I always try to remain open and honest and accessible with everyone so there are no worries on the customers end.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I make press-on nails, and the type of nail tips, polishes and other products I choose to use could definitely be very different than other businesses like mine. It really just depends on preference, we all have our own favorites and they do tend to vary. I will say though, one really big thing that separates ArikaCLAW from any other business like mine is definitely the inclusion of my native tribe into my business. I am Native American and Black and there are already so many successful Black owned businesses and I am happy that I was able to start and contribute my own in that sense. However, when looking for successful Native owned brands, I have never really seen or known of too many in my specific tribe. So, it was really important for me to put more of a spotlight on my native side when I was creating my business, not only so there would be something positive for my tribe to about to call “ours”, but also to teach about the my tribe to those who wouldn’t normally know. I am apart of the Arikara tribe, and that’s the reason why my business is named, ‘ArikaCLAW’ , which is a very clear play on my tribes name and the fact that I am making nails or “claws”. Also, anytime I do anything related to my business, like name a set, there is always some type of reference to my tribe, or the native side of my family. I really just want to help our history, culture and beliefs live on.

For the future, I am extremely excited to see how much more I grow and hopefully master the basics of my craft. Nails are so interesting because trends change so quickly, so I don’t think anyone could ever fully master it 100%, but it’s also super exciting to be able to learn cool, new things every year!

Starting and owning a business is not easy whatsoever. I never really thought that it would be smooth sailing but I didn’t expect how hard it could actually get either. I will say having an amazing support system, staying as consistent as I can, giving myself grace and still trying to have fun with designs is really what keeps me going through the challenges.

Throughout this journey I learned that growth takes time, mistakes will be made, kindness goes such a long way, and to never give up on myself and my brand. As a business owner, you just really never know when that perfect opportunity or when your moment will come, and I feel like that alone helps me keep faith and stay motivated because anyone’s life can completely change in an instant for the better.

If anyone would like to find out more information about my business, or my tribe, I would want them to know that they can reach out via email or on social media at any time!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Im not going to lie, I don’t go out that much so I am definitely the wrong friend to be asking! I honestly would just give them tourist places to visit like Coke World, the Georgia Aquarium or The National Center for Civil and Human Rights. Then after we could definitely meet up with other friends who would know a lot more cool spots to visit!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a shoutout to all of my customers and supporters. Owning a business can be so hard at times, and I’m not going to lie, there have been so many moments where I wanted to give up but their love always keeps me going. I always say I have the best support system through this business and I really do. I wouldn’t trade them for anything in the world!

Website: https://arikaclaw.com/

Instagram: https://www.instagram.com/arikaclaw/

Twitter: https://twitter.com/arikaclaw

Facebook: https://www.facebook.com/arikaclaw

Other: Tiktok: @arikaclaw Email: customerservice@arikaclaw.com

Nominate Someone: ShoutoutAtlanta is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.