We had the good fortune of connecting with Amanda Valentino and we’ve shared our conversation below.
Hi Amanda, what role has risk played in your life or career?
I view risk as an opportunity for growth. I tend to operate from the “what’s the worst that can happen” mindset with the faith that every situation has a positive takeaway — even if that positive is sometimes simply learning a hard lesson. That’s not to say when presented with an opportunity for risk that I don’t carefully weigh the costs and benefits, because I do. I just don’t let the analysis push me into paralysis. In my own life, both personally and professionally I have had to take risks to find my path. After college, I moved to Colorado to live with my long-term boyfriend (now husband) walking away from the many contacts and professional opportunities I had made in Arizona for broadcast. Since making that first move in 2009, he and I have lived in 3 states, made 8 job changes between us, moved 7+ times, and added two kids along the way. Every single time we’ve made a change we’ve done so after careful consideration, fueled by the passion for the adventure. We continue to land in better professional, personal and financial situations all because we see the risk, weigh it out, and ultimately view most as the chance for bigger and better. Our physical moves have been fueled by my husband’s career, and I play the role of the ultimate logistical coordinator/ringmaster to our circus. I have been so fortunate to be able to build my own business from wherever there’s WiFi.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Being my own boss, and having a business I could call my own in a way has been something I’ve dreamed about since I was a little girl. The idea of what that business would be has evolved over time, but the desire to “do my own thing” has always been on the table. I didn’t have the drive to create it until after having my daughter, and soon after realized I desperately needed more flexibility and autonomy. With the encouragement of friends I shared my ideas with, I quit my full time job and began saying “yes” to the many freelance opportunities I was asked to do while still employed. Today, Valt Marketing is still a one woman show, but specializes in helping small to medium size businesses establish, refine, and capitalize on their digital assets as marketing tools for reaching their target audiences. Services include social media management, content creation, social media coaching, reputation management, WP or ShowIt site customization, paid social advertising, and email marketing.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
A week long trip with my bestie would include a morning hike at Kennesaw Mountain, a lunch at Bar Taco in Inman Park, and a trip to the Atlanta Zoo. We’d catch an Atlanta United game, and have dinner in downtown Buckhead. We’d drive down Paces Ferry and checkout the houses, then head up to downtown Woodstock for some unique boutique shopping and rooftop drinks at Pure Taqueria. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My success as a small business owner is made possible by my many friends and family who continue to sing my praises amongst their own contacts and networks. Those include John Goodman, Pam Kehoe, Gary Lorfano, Stephanie Clarke, Todd Hartley, Kyle Kittleson, Megan Dunkelman, Lindsey Powell, Marlo Meyerhofer, Schlaine Grass, and more. Thank you to all my current and past clients whom I’ve had the pleasure of working with including Fukushu Restaurant Concepts, Amy’s Sweet Cakes, Hauser Houses, OBON Sushi + Bar + Ramen, Goodness, Bella Italia Ristorante, Heritage Golf Group, TPC Tampa Bay, Meadowbrook Farms Golf Club, TPC Prestancia, Champions Retreat Golf Club, Entertainment Solutions Group, The Dominion Club, Lindsey Powell Photography, Puritize, Sunset Cove, and Busy Bins Sensory Play. Last but not least the support of my parents Chris & Nancy, my in-laws Barbara & Jim, my kiddies for watching their tablets and being quiet during calls, and my husband Rob for 100% always having my back.
Headshot photography: @lindseypowellphoto – Lindsey Powell Photography Valt Marketing Client/Portfolio Screen Shots: @puritize – Puritize® – Puritize.com @medcircleofficial – MedCircle.com @champions_ret – Champions Retreat Golf Club – Evans, GA – championsretreat.net @lindseypowellphoto – Lindsey Powell Photography – www.lindseypowellphotography.com