We had the good fortune of connecting with Allie Martin and we’ve shared our conversation below.
Hi Allie, how has your perspective on work-life balance evolved over time?
Many people visualize balance as something similar to a scale or seesaw – when weight is added to one side, the other side goes up. However, through my hundreds of interviews with entrepreneurs on my podcast, Selfish, I have discovered we should really think about balance, as more of a bicycle. When we pedal a bicycle, yes, we still put weight on one side, but we have to constantly shift weight between both sides to keep the bicycle moving. If we stay on one side too long, we fall over. And just like anyone learning to ride a bicycle, it is a process. We fall off. We scrape our knees, and we have to get back up and try again.
I want more entrepreneurs to think about balance like riding a bicycle, we have to keep shifting our weight or attention to all areas of our lives, and if we don’t, we may fall off. But if that happens, just keep back up and try again!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have always worked in public relations, and have traveled the world to perfect my craft (no really, I lived in Ireland for 3 months while studying marketing in Europe). I have worked with all different types of companies from corporations, non-profits, associations, retail, e-commerce, etc. I have been able to piece together how these companies have to work differently to gain their credibility and authority in their industries – this allows me to be creative when it comes to pulling elements from other industries to make a company stand out among its competitors.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It may take a village to raise a child, but it took a village to pursued me to start my business! I had many mentors and colleagues that encouraged me to take the plunge into the work of entrepreneurship, and I’m so glad they did! Many will recall a time in my life when I promised I would NEVER own my own company, but that has led me to live by the motto “never say never,” because I had no idea that owning a company was in my future!