We had the good fortune of connecting with Ali Roc and we’ve shared our conversation below.
Hi Ali, what’s the most difficult decision you’ve ever had to make?
Over the years, there have been a few tough decisions that have lead me to where I am now. One of the biggest decisions was to no longer pursue a career in Radio. I’ve worked in various markets including Atlanta and Las Vegas, but for me I had to make a choice, if I wanted to continue to chase the dream or pivot and do something different. When I got to Atlanta and realized that the market was not as easy as I thought it would be, I started working with DJ’s and small businesses to help them spread the word about events, marketing and how to move their businesses forward. While the decision to switch gears wasn’t simple, the skills and knowledge I have now, I wouldn’t trade for the world. I’ve been able to work with great companies like Fiverr and Xbox, put on an Afro-Beats show for A3C, speak at General Assembly, Model, cover NY Fashion Week…so all and all it’s been worth it.
Alright, so let’s move onto what keeps you busy professionally?
Right now, I’m embarking on a new role as CMO of the Georgia Entertainment Association, it’s another learning experience in and of itself. Applying what I’ve learned, setting up strategies to grow memberships and scale my business at the same time is exciting! This is also an interesting time to be a creator and marketer creating new ways to engage people is challenging and fun. I’m proud to have this integral role in an organization that I believe in, GEA has been around for ten years and is in a re-branding and growth phase that will help people in the industry get the recognition they deserve, as well as gain access to resources that are needed at a time that can definitely feel uncertain. We want to advocate for people in the industry and be a trusted source of education and information. I’ve been in Entertainment for almost 15 years and have come to learn life is as easy or as hard as you want it to be. I’ve definitely made some mistakes, not taking good advice or jumping too soon from one job to the next, trusting the wrong people. In this new role, I really just want people to know that at my core, I’m an artist and I’m serious about my work… That I helped, when and how I could and that keeping people connected and moving people to their next level is a real thing to me. People will always remember how you made them feel.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Atlanta offers so much in the way of a good time, I was going out pretty frequently, pre-pandemic. Most people I hang out with are past the club phase and really just want good food, drinks and conversation. Botanico is my current spot of choice, it’s open air dining, they have a great Mexican menu with drinks to match; they have a great after work menu too. Marcel’s had a late night bar situation pre-covid with duck confit fries (who does that?). When people come in town places like Le Petit Marche are great for brunch, Twisted Soul Cookhouse and Pours is amazing for dinner and when you want to impress, try Apartment 4b, it’s a great place to experiment with Caribbean cuisine. Barcelona has always been a good spot to pregame, before heading to the Clermont Lounge or Koo Koo Room and MJQ has always been my spot to dance, hear great music and just let go.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
No woman is an island…lol I have met so many amazing people on this journey on the personal side shout out to Sabrina, Ashia, DJ Princess Cut, Aaron, Adri Roc, Raseanda, Flo, my mom, dad, my family EVERYONE in OH/ATL who’s been with me from jump, I can go on and on, but really there have been so many people that have helped me so even if I didn’t mention you by name you know who you are.
From the professional side, the GEA Executive Team Anthony Jones Esq. and Keymana Paulas for giving me the opportunity. The entire PR community here in Atlanta is amazing and supportive. People who get and see your vision, even when you may not see it yourself are how you flourish. Also “The Game of Life and How To Play It” is the book that can and will change your life, if you’re ready.
Other: Become a Member of the Georgia Entertainment Association www.gerogiaea.org